There are 4 main goals that should be continually maintained for a successful PPC campaign marketing strategy:

Increase your company’s branding
First, your PPC marketing campaigns should increase your company’s branding by displaying lots of impressions to potential customers searching for your business.

Drive new traffic and visitors
Second, your PPC campaigns should drive new traffic and visitors to your website at a price below your target cost per click.

Increase lead flow
Third, your PPC marketing strategies should absolutely increase lead flow to your business while still maintaining your targeted cost per acquisition. Cost per acquisition is the cost associated to acquiring new customers.

Positive RoI (Return on Investment)
Finally, your cost per click should deliver a cost per lead, which results in a cost per customer that ultimately produces enough revenue to create a positive return on your PPC investment.

Reading the PPC Data
The secret formula for a successful PPC marketing campaign is created by the data generated. To develop a successful and profitable pay-per-click advertising strategy it’s important to choose a partner who understands how to read PPC data. Understanding the data is critical. The data generated from PPC advertising clearly displays which keywords and keyword phrases perform best for your business.

Tracking the Keyword Performance
Tracking and evaluating keyword performance will indicate how much to spend on converting keywords. Keyword conversion leads to new customers. New customers generated from your pay-per-click advertising campaigns are the end success indicator of an effective PPC marketing strategy. Our experts intimately understand how to evaluate the data that creates the best return on your PPC advertising investment.