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Why Does SEO Take So Long?

It’s a question many frustrated business owners have asked again and again. It’s completely valid, yet one that rarely gets answered to anyone’s satisfaction.
Before getting an answer to this question, you should know what SEO is and how it works.

SEO (Search Engine Optimization)

Search engine optimization is not like any other type of advertising that you would normally think of, but it has become increasingly more essential as our world becomes more digital.
Search engine optimization can increase the reach and popularity of your website by enabling it to achieve a higher ranking in search engines. Considering most people trust their search engines and click the first few results they see, this is huge.
There are a lot of factors that affect the amount of time search engine optimization is going to take for a particular website. Google uses about 200 different ranking factors in their algorithm to determine the best websites. Some are proven, some are controversial. (Others are SEO nerd speculations!)
Some of these factors include:
  1. The age of your website
  2. The current SEO friendliness of your website
  3. Your competitors
  4. Your location
  5. Keywords
Let’s dive in.

The Age of Your Website

It won’t be a cake walk for a newly created website. Google can see how long your site has been around, and that affects SEO. Valuable (legitimate) domains are often paid for several years in advance, while doorway (illegitimate) domains rarely are used for more than a year. Therefore, the date when a domain expires in the future can be used as a factor in predicting the legitimacy of a domain. A site with volatile ownership or several drops may tell Google to “reset” the site’s history, negating links pointing to the domain and hurting the website’s quality score.

SEO Friendly Website

It is important to know how SEO friendly your current website already happens to be. Some of these factors include the content on your site, how easy it is to navigate, how long it takes to load, how mobile friendly it is, metadata and more. These are some of the different factors search engines use to determine how SEO friendly your site is.
If a website has been online for a long time and has been updating its content regularly, it has a better chance of getting a high search engine ranking. But in case yours is a new domain which is being updated regularly, it would be better off than an old website that doesn’t update its content so often. If you want a higher ranking and better result for your website, you need to update the website regularly and with relevant information.

Your Competitors

Your industry competitors can prevent you from ranking as high as you would like. Unless you’re selling a product or service that is brand new, you will have competitors who are already ranking well in the Search Engine Results Pages (SERPs).
Even the best SEO analysts will need to do research to find out where your business stands.  In most markets, your competitors have spent a decade or more building both their websites and links to those websites. A thorough competitive analysis will take into account every link that leads to every competitor result, which shows up on the first few pages of results that rank your desired keywords.

SEO Content

The type of content being posted on your website makes a huge difference. Google algorithms give a better ranking to websites that make use of relevant pictures and videos to make the website more attractive. If the content on your website is just plain text, your SEO strategy is lacking and hence you will take more time to get a higher ranking compared to your competitors.

SEO Requires Commitment

All good things take time, and SEO isn’t an exception. Search engine optimization isn’t magic, and doesn’t produce outstanding results immediately. However, commitment to SEO will do wonders for your business in the long run. Even after you have achieved a high ranking spot on search engines, it is important to continue to optimize your website’s SEO.

Speedy Results Aren’t Always Successful Long Term

Sometimes, the first SEO strategy that you adopt may give you noticeable results in the start. However, that success can be short-lived if your strategy isn’t properly optimized. A great SEO strategy is built for long term gain.
The general rule for SEO is it takes 4 to 6 months to start seeing results. That’s generally accurate, but bear in mind when you start seeing those results, they will continue to grow over time. Whatever results you’re getting at 6 months should be considerably less than what you’re getting at 12 months. At some point, you may see your results taper off, and then it may be a matter of maintaining results rather than growing them.

Don’t Stop Too Soon

Many companies underestimate how much time and money it takes to be successful with SEO. Success by any standard rarely comes within the first 3 months, even with a healthy SEO budget. Paying for just a few months of SEO is not always the best strategy. SEO is a long term marketing tactic and shouldn’t be seen as a way to generate sales quickly. However, if you make the proper investment, and plan on being in it for the long haul, SEO is a marketing tactic with one of the best ROIs out there.

How Do I Get My Website On the First Page of Google?

Getting to the coveted top spot or even on the first page of Google isn’t easy. So that you can understand how you can get your website on the first page of Google, let us briefly cover what one of Google’s search result pages (or SERPs) looks like:
At the very top of the page, there will usually be paid ads occupying the first few spots. Websites pay Google for these placements because they are so valuable.
After the paid ads, there will sometimes be local businesses. This is a list of nearby businesses relevant to your search query. Below the local businesses are the organic search results.
Now, let’s go back to the question: how do I get my website to the first page of Google? If your website isn’t where you want it to be, you can continue optimizing your site using SEO or use Google Ads.

Use Google Ads

If you want to be on the first page quickly, you can bid on keywords using Google Ads. Although paying for ads seems simple, it’s very easy for your money to go to waste. That’s why hiring an expert is essential.
In order to have your ad appear, you will need to be one of the top three bidders for a keyword and make sure that the content you are linking to is highly relevant to the search. This will make sure that your ads have a high quality score. It isn’t as easy as paying your way- even with Google Ads, you need to make sure that you have a well-designed web page backing up your ad.

Rank Organically

SEO is still the best option if you want to rank organically in Google (i.e., without paid Google Ads). With Google Ads, you have to keep paying if you want more traffic. With SEO, you’ll keep getting traffic as long as your pages are optimized and continue to rank.

First Page Organic Ranking Factors Include:

  • High-quality and regular content
  • Fast page loading speed
  • Optimized and targeted keywords on a page
  • Mobile-friendliness of the site
  • Inbound links
  • Secure pages (https)
  • Human-readable URL structure
  • Domain authority

Maintain Your Spot

The algorithm Google uses to calculate which pages rank organically is complicated and not 100% known. But we do know some of the things Google looks for. That also means you are never done with SEO. After you reach the first page, you need to keep optimizing to maintain your spot or achieve better rankings. Keep in mind that Google updates its algorithm and ranking signals all the time.
Remember that your competitors are continuously working on their rankings. If want to outrank them, you will need to continually improve your ads.

Why Do I Want to Be Seen on Google?

Being on the first page of Google is essential if you want your business to have a strong online presence. Ranking on Google’s first page has its perks. The following are just some of the key benefits:
It increases website exposure.
No one will see your website unless it ranks well on Google. High organic rankings result in a lot of free traffic. And when you have more traffic, you’ll get more conversions and sales. Even if users don’t click on your link, being on the first page of Google will increase your brand awareness.

Most People Don’t Go To Page 2 on Google

According to a study from Backlinko, only 0.78% of searchers will click a result from the second page.
The study also found out that the #1 result will garner a click-through rate of as much as 31.7%. Moreover, moving up one spot from your initial ranking will boost your CTR by up to 30.8%.
You should never be satisfied with your ranking. With this mindset, you will keep going even after you reach the top spot.

The First Page Builds Trust

Google searchers often associate first page results as trustworthy websites. If your page is ranking outside the top page, not only are you not going to be seen by thousands of people, but they aren’t going to associate your brand with their search.

Reduce Marketing Cost with SEO

The benefits of SEO are highly competitive. Sure, it takes 3 to 6 months to see the results, but it’s worth it since you’re going to save more and earn more in the long run.
You can use the money you saved on other aspects of improving your business. Instead of paying for Google Ads non-stop, you can invest in SEO. Overall, search engine optimization grooms your website for long-term success.

Conclusion

Reaching the first page of Google is not the end of the race. When it comes to ranking, you are never finished. Keeping your website in high-ranking spots is a full-time job. You should always keep watch of new SEO ranking factors in order to outrank your competitors and grow your business.
Search Engine Optimization (SEO) is the process used to rank websites on search engines like Google, Bing, and Yahoo. SEO evolves every year and involves strategies both on your website and off it.
Combining killer content, constant updates, strategic tagging and linking, relevant keywords and social media content has been proven to help businesses rank higher in more searches and get in front of more customers.

HTML Tags

HTML is the standard language for documents that tells internet browsers what elements it contains and which ones need to be displayed on your screen. HTML is a huge part of SEO because it communicates the right information to readers as well as to the search engine. Using the right HTML tags correctly can greatly improve the SEO friendliness of your website. Diving into HTML tags can boost your website’s SEO and put you at an advantage over your competitors!

Keyword Placement

By now, most of us know the importance of relevant keywords when utilizing search engine optimization for our websites. But what about the placement of said keywords? Keyword placement on your website is extremely important to search engine recognition because it helps both the readers and search engines know what topic of content is on the webpage. It is essential to use keywords in a natural way throughout the page by including them in titles (H1 tags), headings (H2 and H3 tags) and body content. You can choose the right keywords for your website by doing keyword research within your business’s industry.

The Power of Content

The content of your webpages are a key component of SEO. It needs to be interesting, unique and informative to captivate your audience, but should also be search engine optimized to rank well. High quality content is well written and uses relevant keywords in a natural and thoughtful way. 

If you are in the process of optimizing your current website for SEO, it is a great idea to check all of your content to make sure there are no grammatical or spelling errors and that there are page-relevant keywords throughout. If you are in the process of creating a new website, keep in mind that the content you create should be SEO friendly to help your website rank higher, faster.

Image Optimization

Did you know that the images on your website need to be SEO optimized, too? Making sure all of your visual content is up to par is a great way to improve the overall look of your site as well as its quality score. Not only is image search extremely popular on search engines, images you use impact your website in positive or negative ways depending how they are used. First and foremost, the right file type is super important. Different types (PNG, JPEG, TIFF, GIF etc.) have pros and cons to each. Make sure you are using the one right for your website and content. You should also name your image file something relevant to what it is, so search engines can find and use them properly. You can also use SEO friendly image alt text to make sure viewers know what the photo is, even if it doesn’t load properly. Using quality images on your website in the right way can massively improve your SEO rankings!

Social Media

By this point, nearly everyone you know probably has at least one social media profile. Businesses are also using social media as a way to be more personal, more fun and increase engagement with their customers and fans. Social media profiles have the opportunity to rank in search engines, which can boost brand awareness. Not to mention, since social media is so huge, people often utilize social media as a search engine and discovery platform in itself. Having a strong social media presence will improve your overall reach and can even make you go viral!
2021 brought us another amazing year of learning, testing, and growing in the world of SEO!
Building a brand on social media (especially this day in age) is essential for growing your business long term. Because social media is so saturated, it’s important to make sure you have an optimized strategy that you can stick to.
If you want to build a social media content strategy that gets results, you must know what to do. Keep reading to learn about this here.

Lock in Your Mission, Vision and Purpose

Every business needs a brand, and every brand needs a purpose. Mapping out your content strategy for social media needs to be customized and personal to your vision. Focus on your values, your mission and vision for your business to personalize and optimize your social media presence. This will help you stand out from the crowd from the Moving forward, you can give your brand a personality that will continue to develop over time. Your audience will begin to resonate and relate to you, which will encourage customer communication.

Post Often

The average person is online for upwards of 6 hours a day. Posting frequently is a great way to put yourself in front of an audience who is interested in what you have to offer. It’s great practice to post daily while you are trying to build your brand’s awareness and increase reach. If you are using different social media platforms, there are great scheduling tools available to streamline the process.

Create a Content Calendar

Creating and managing a content calendar is a great way to stay organized and plan your social media content in advance. Keeping track of your past posts’ performance can help you spot trends in your content and improve it as you learn more about your audience.
Your social media posts should be diverse and can include things such as:
  • Videos
  • Professional looking photos
  • Behind the scenes moments
  • Industry stats
  • Interesting animations
  • Client feedback
  • Questions for your audience
  • Polls and surveys
With the right mix of content, keeping your audience interested and engaged with your business will be fun and manageable!