We provide more tools and more support to help deliver better SEO and faster results. We own our technology and have designed a platform that's easier to work with. Our SEO services are completed in-house by our own team of search engine experts. Our clients love working with Cloud LGS because we offer complete transparency. Not only will you get results, you will also learn how we do it.
We help write the book on SEO. We contribute regularly to the industry's leading resources such as Search Engine Watch, Search Engine Journal, and Moz. We enjoy educating our clients and the SEO community on the latest trends and white-hat techniques.
Unlike with some SEO companies, you will never have to ask us what we have been working on. We provide a monthly reporting of all work performed as well as access to your client dashboard where you can view your current search rankings. Best of all, rankings are updated daily!
Results are what really counts. Our work has produced top search rankings for clients in some very competitve niches. Most importantly we do things the right way so that our SEO clients can enjoy higher rankings and traffic for many years to come.
We understand that some companies have had bad experiences with SEO providers in the past. We also understand that search engine optimization might be something that some businesses haven't tried before. All new clients are provided a 90 day trial to get a feel for what we have to offer. We enjoy working to earn your business!
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From SEO and web development to complete inbound marketing solutions, CloudLGS offers everything you need to have a successful SEO online marketing presence. Through our proven Search Engine Optimization (SEO) marketing strategies, you'll turn strangers into visitors, visitors into leads, leads into customers, and customers into advocates of your brand.
In order to prepare your website for mobile SEO it helps to understand the mobile SEO configurations. There are 3 ways to go mobile. You can design your website with responsive web design, dynamic serving, and separate URLs. There are pros and cons of each configuration and knowing the difference is a helpful guide to your mobile SEO success. Our team of Arizona SEO specialists are constantly building websites and additional features for the multi-screen consumer. Our continued effort to provide mobile friendly marketing websites makes mobile SEO critical to all our decisions. We design, develop and create website tools with specific mobile SEO configurations in mind. It's critical your website fits the needs of customers on all screen sizes, from desktop displays to handheld devices.
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In the field of digital marketing, SEO or search engine optimization seems to be frequently misunderstood. It's not some type of magic trick that will immediately take you on top of Google ranks. It actually consists of practices and norms which need to be observed.
If you want to fully understand how SEO marketing operates, keep reading below. We also further discussed its importance to your business.
SEO is an organic way of driving traffic to your website through Google, Bing, and Yahoo search engine results. Let's say you search for a particular keyword in Google, your website should be on top of the first page of the search engine result. Your website will get a higher position on the result page when you optimize it more.
In other words, SEO is a marketing strategy that helps you improve the bulk and quality of your website's traffic. As Google works toward ranking high-quality websites, it's also safe to say that SEO works as a quality control for websites to make quality structure and content.
SEO can't be accomplished overnight. It entails a series of steps to improve the rank of your website on search engines and thus achieve free organic traffic flow from multiple search inquiries. By steps, we mean that you'll notice good results once you follow every step.
For better understanding, let's break down the meaning of SEO in three phrases:
A marketing strategy: Your marketing efforts will produce the best results if you understand SEO. An optimized website can increase organic traffic and produce leads. When writing content, make sure that it relates well to your audience.
A technical job: Finding out the best practices of SEO is crucial if you want to get ahead with the competition. People that are experts in SEO are on demand because they bring a high return on investment (ROI).
An interesting subject: Making very good content and producing leads is actually quite astonishing. You need to be updated with the new algorithm changes and keep up with the progress of SEO.
So, how do the search engines rank your website? They use a unique algorithm to calculate various factors, such as page speed, content quality, and mobile device accessibility. Other algorithmic factors are:
If you want to improve your SEO ranking, avoid using the automatically generated content. You should start making pages with original content and stop participating in link schemes. The simplest way to implement SEO is to create pages mainly for users.
Well, since online experiences ultimately start with a search engine, optimizing your website seems to be a good point to start. A good SEO strategy can give a lot of benefits. Here are top 5 benefits of SEO.
Landing on the top 5 results of the search engine page can help increase traffic to your website by getting the majority of the clicks. More clicks mean more leads to sales. Your website is more likely to appear higher on the search engine page if you use relevant keywords in making title tags and meta descriptions.
Actually, most people don't go to the second page of the search engine. There's a higher possibility that you make another search terms rather than going to the second page. According to statistics, about 75% of people never made it to the second page of search results.
Whether your website is e-commerce or not, SEO offers measurable results that can be easily tracked. You can monitor almost each strategy aspect, including traffic, leads, and conversions. Comprehensive analytics can help you determine the demographic data and other user metrics.
For e-commerce websites, SEO can help you see the routes customers take to complete a sale. It even helps you determine which keyword they used to search for your website before buying. For other websites, you can compute the value of your SEO strategy by determining the lead conversions.
Compared to outbound marketing strategies, like cold-calling, SEO is an inbound strategy that targets the right audience who're actively searching for your product or service on the internet. This helps you cut down the cost of generating leads and qualified traffic.
Many businesses realize the high benefits of SEO. Your business rivals also know this that's why you should also step up your game. Try to appear before them so you can get the majority of the hits that can transform to sales.
Getting the top spot on search engine result pages can mean more exposure for your site. It also helps users link the targeted keywords to your brand. Since it's commonly assumed that companies on the first page are credible, you can foster trust with your potential and existing customers.
SEO marketing is the process of enhancing the visibility of your website on the result pages of Google and other search engines. A solid strategy doesn't only rely only on keywords alone. There are a lot of elements to consider, like how search engines work.
You should also know which search engines your target customers are using, as well as, what they're searching for on the internet. That way, you'll know how to enhance the relevance of your site so that it's well rank by the search engines.
SEO is also beyond content. Even if you have a lot of content but your website structure is bad, then it's futile. You need to make sure that you have a well-structured website and the right content to rank higher in search engine results.
SEO marketing is a never-ending process. It constantly changes as the search engines fine-tune the way they work. As much as possible, the search engines try to deliver the most relevant results to the users.
Fundamentally, Google uses a complex algorithm to score each website. There are many algorithms used for search rankings, but the three main algorithms are:
Quality: This algorithm measures the value and uniqueness of what you offer. For example, if you're selling statement shoes but you're using the same description that your competitors are using, then you're not providing anything unique to the users. To improve the quality of content, provide some unique information like washing instructions.
Trust: Google aims to show the most trustworthy sites to their users. So make sure that you don't have any bad reviews because you won't show up in the rankings. To make your website trustworthy, link to some authoritative websites, industry, and newspaper articles.
Authority: Google likes to show popular websites. To convince Google that your website is popular, create a fan base by building a social network and get people to share your page.
Simply put, SEO marketing is just a procedure of proving to Google that your website is highly trusted, authoritative, and unique. Let your visitors talk about you and make good quality content so Google will be more convinced that your website offers the best result.
As technology progresses and people get busy, people use the internet to buy stuff. A good starting point is to search. Customer loyalty and bookmarks are things in the past. Today's customers are in control and they exactly know what they're searching for and the means to find it.
Here are some of the reasons why SEO marketing is important.
If your website is shown on the first page of search engine results, then it gives more exposure. If not, then your company is basically invisible. According to the 2011 Google and Bing study, 70% of traffic through clicks guarantees a top spot on the Google page.
Getting the top position on the search engine results page also drive qualified traffic to your website. This is the key to measure the return on your SEO investment. Using a more specific keyword is the best way to increase qualified web traffic.
It's a common perception that companies listed on top of the search engine results are highly credible. In the minds of users, your ranking on the page is a vote of credibility. If your company is listed on the next pages, then people might hesitate to visit your page.
SEO is a great strategy for promoting your website. You can ask your users to share your website on social media networks, like Facebook and Twitter. Good SEO marketing practices also help enhance the user experience of a website.
Your business should have a website and a fundamental understanding of how search engines operate. In that way, you'll succeed in driving traffic and sales through SEO marketing. Of course, you need to keep updated on the SEO changes so you'll know what branding to play.
Here is a list of reasons why your business should invest in SEO marketing.
SEO can offer your users with the fastest, best experience ever. The goal of every search engine is to provide what the user is looking for. When it accomplished that, both the users and search engine are happy. It's more likely that a visitor will return when he or she is satisfied with the service or product.
People, nowadays, use the search engine to look for products and services. If your business is on top of the page, then it can get more clicks. When the customer is satisfied with your product or service, then he or she tells all his friends on social media. This sharing of links can help increase your customer base quite fast.
SEO marketing is a good way to attract customers who are already searching for your product or service. You don't need to spend effort and money in promoting your business. All you need is to be on the top 5 of the search engine results. The battle doesn't stop here though. You still need to create quality content and structure that will appeal your users.
Definitely, SEO marketing is still important even if your business is local. According to Google, about 90% of online users use search to look for local businesses. Gone are the days when people use the Yellow Pages to search for local businesses. Today, people use the internet.
Here's a list of specific reasons why SEO marketing is still important.
1. It's Still Working
You might think that SEO is dead because Google pulled the organic traffic recently. Well, you're wrong because the techniques stay good. As long as you're concentrating on optimal user experience while doing SEO tactics, you'll achieve organic traffic and higher ranking.
Based on the development of search engines, it's unlikely that SEO will stop being effective in the future. To some degree, video and audio queries rely on keywords like conventional text-based content.
Search engines allow you to increase your market share. About 80-90% of consumers read online reviews before buying, and this percentage is only expected to rise. In the near future, everyone would be searching for products or services on the internet. With an organic SEO in place, customers will be able to find you easily.
Nowadays, many people are using mobile devices to search the internet. With this trend in mobile usage, a new field of SEO techniques has been introduced to companies. The new trend is local search optimization.