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PEOPLE ALSO ASK
Q.
Which is better, SEO or PPC?
A.

If you want instant results, PPC marketing in Arizona is the best option. It lets you advertise your website on Google for a certain fee per click. On the other hand, SEO services in Arizona offer long-lasting results but over a longer period than PPC marketing in Arizona. If combined, both will yield amazing results for your business or website.

Q.
What can SEO do for your business?
A.

Investing in SEO monthly packages in Arizona can boost the visibility of your business online. Through this, you can generate more organic leads, which will result in higher conversion rates. In short, small business SEO packages in Arizona can increase your revenue. They are a fantastic part of your marketing campaigns.

Q.
Where will SEO go this year?
A.

This year, search engine optimization is going to focus on mobile-first indexing. The Google algorithm now crawls the mobile version of websites first before the desktop version. Other trends also include better page speed, brand reputation as a ranking signal, and GDPR compliance. With SEO trends continuously changing, your business has to keep up.

Q.
What is keyword research?
A.

Keyword research is a major part of search and social media optimization in Arizona. It's the process of looking for highly searched terms that will be used to optimize a page's content. The more people searching for a keyword, the harder it will be to rank for it. Keyword research is a tool that both marketers and SEO experts use.

Q.
Which SEO techniques are popular?
A.

Content marketing is one of the most popular SEO techniques. Also, optimized content is still a gold standard if website owners want to rank their pages. Aside from that, internet marketing Arizona experts are starting to adopt the mobile-first indexing technique as rolled out by Google just recently.

Q.
How do I improve my website’s relevancy?
A.

Signing up for local listing services in Arizona, writing relevant meta descriptions and titles, using YouTube videos on your content, and backlinking are just some ways to increase your website's relevancy. Also, it's crucial that you use a website builder in Arizona that provides easy-to-crawl pages and intuitive functions.

Q.
Do I need to hire someone to do SEO for me?
A.

An SEO expert in Arizona can help you perform in-depth optimization for your website. If you don't have any background with the technicalities of SEO, hiring an expert will be a good decision. An SEO expert can fix major ranking problems on your website while taking the guesswork out of the process.

Q.
Why do I need a paid search campaign?
A.

When it comes to lead generation solutions in Arizona, a PPC campaign is indispensable. It complements your SEO efforts in providing results that will lead to conversion. Also, if you want to see instant leads, a PPC campaign is a useful tool. PPC campaigns are indispensable components of online marketing in Arizona.

Q.
How does a paid search campaign work?
A.

When you launch PPC marketing in Arizona, you can place ads on the search engine results pages (SERPs). This is a pay-per-click set up where you will only pay the advertisers once an internet user clicks on your ad. It's an effective way to boost the visibility of your website or brand.

Q.
Why you need experts for your PPC campaign?
A.

PPC management in Arizona involves curation and careful planning to succeed. Experts can help you come up with tried and tested strategies that actually work. PPC experts will also create ads that will entice clicks and conversion. This will help build your PPC platform's credibility. It's not just about being seen and getting clicks.

Q.
How can you guarantee first page rankings in Google?
A.

We use exclusive white hat strategies that will rank your pages at the top of SERPs in just a few months. We also perform intensive SEO campaigns, social media management, and website design revamps to ensure that you have all the edge against your competitors. All of our strategies are in line with Google ranking algorithms.

Q.
Should my website be mobile-friendly?
A.

Yes! Google recently rolled out the mobile-first indexing algorithm on which gives more ranking favor for mobile-optimized websites. Aside from that, a mobile-friendly website will experience higher traffic and conversion rates. Nowadays, it’s easy to build a mobile-friendly website with the emergence of pre-designed themes and templates across platforms.

Q.
Why do search engine rankings change frequently?
A.

Google rolls out new algorithms every year, which will directly impact your current rankings. Also, your competitors might be employing better ranking strategies that cause a drop on your own rankings. Moreover, algorithm penalties, lost links, and broken redirects will bring your pages down if you don’t fix it right away.

Q.
How do I improve my Google search ranking?
A.

Make your website mobile-friendly, easy to navigate, and speedy. You should also publish regular and informative content aside from gaining juicy backlinks. It's also important that you optimize for local search if you own a local business. You should also aim for position zero, where a featured snippet of your pages will show up.

Q.
What are the important ranking factors in Google?
A.

Security and accessibility are the top Google ranking factors. It’s followed by page speed, mobile-friendliness, domain authority and age, technical SEO, and user experience. Social signals are also crucial, which includes backlinks for your pages. Most of all, the authenticity of the information you provide will affect how your website ranks on the search engine.

Q.
How do you optimize Google for featured snippets?
A.

Through several strategies. You can use Schema markup to help Google crawlers index your content better. Also, you should optimize for high-traffic, yet low competition keywords. Another good way is to answer Google questions, which usually pop on the suggestions on the search pages. Also, try to answer as many questions as possible in one article.

Q.
Are your websites search engine friendly?
A.

Yes! We see to it that all the websites we make and rank are search engine friendly. This is possible through white hat strategies and mobile-friendly design. This will help us rank your website at the top of search engine results pages. Also, it's an added guarantee that website users will find each page easy to navigate.

Q.
How can we know you're the right agency for us?
A.

We have years of experience in SEO and lead generation that help hundreds of businesses increase their revenue. Also, we can optimize every major CMS and e-commerce website platform. We’re also BBB Accredited, recognized as one of the Top SEO Agencies in 2018 by UpCity, and we’re also a winner of the Best SEO Company on the Best of Small Business Awards 2018.

Q.
Do I need to have all my content prepared before contacting you?
A.

Feel free to contact us even if your content isn't prepared yet. In fact, we help you in coming up with great content. Our in house content experts can guide you and help you with the task so you can focus on other aspects of your business. We also have a variety of services to help in your content creation.

Q.
Do your website designs work on mobile devices?
A.

Definitely! All of our websites are mobile-friendly to keep up with the trend and the Google mobile-first indexing. This way, you will enjoy better traffic and engagement on your audience who are visiting your website. It’s also a big plus point for e-commerce sites as more customers prefer shopping using their mobile phones.

Q.
How do I get my website listed on search engines, especially Google?
A.

We have local listing services that will handle the listing of your business on Google. Our team will handle account creation, profile setup, content uploading, reporting, and so on. Depending on the plan that you're going to use, you'll get more value on our service. We have three business listing plans to suit your budget.

Q.
Can you provide both web design and hosting services?
A.

Yes! We provide both web design and hosting services, so you no longer have to deal with the hassle. You can use all our website tools and services, including our drag and drop builder. This way, you no longer have to code or hire another developer for your website.

Q.
What makes your company different from others?
A.

Unlike other SEO firms, we have well-rounded services, including website creation, marketing, lead generation, social media optimization, SEO, and more. We are a one-stop SEO and lead generation company for all businesses.

Q.
How can our business's website show up higher in Google rankings?
A.

Business websites can show up higher on Google by performing search engine optimization. This is done by optimizing with low competition keywords and high-quality content. Backlinking is also a critical component to establish the authority of your website. Take note that Google will give more ranking favor on a website with excellent backlinks.

Q.
What is the best approach for content maintenance on my site?
A.

First, we will perform an audit to know what can be improved on your website. From there, our team will devise a content plan that suits the size of your business, your budget, and your niche. Regular content posting is necessary, so your website will stay updated and indexed on Google.

Q.
What is meant by digital marketing?
A.

This refers to using search engines, mobile devices, social media, the internet, and other channels to reach consumers "digitally," who are interested in your services/products.

Q.
What are the types of digital marketing?
A.

Types of digital marketing can include things such as content marketing, social media marketing, affiliate marketing, influencer marketing, email marketing, pay-per-click marketing, and viral marketing.

Q.
What is the role of digital marketing?
A.

Web marketing is marketing your company/services online to gain high value customers and prospective leads. This is done through digital marketing by developing new leads/traffic and sales for your company/services.

Q.
How can I do digital marketing?
A.

This is done through Search Engine Marketing (SEM), Search Engine Optimization (SEO), content creation, digital display marketing, social media marketing (SMM), mobile marketing, retargeting/remarketing. We recommend leaving it to the professionals who do this!

Q.
What is SMM in digital marketing?
A.

SMM known as social media marketing uses internet marketing which utilizes social networking websites to market services and products. Through this process, a company can improve their brand exposure and increase their customer reach.

Q.
How do you use SMM?
A.

Step one is for a business to establish objectives and then set goals that are specific, meaningful, achievable, realistic and timely to those objectives. Once aligned the process to get there will become clear.

Q.
What are the 4 P's of Social Marketing?
A.

A common business term breaks social marketing into the 4 categories of product, price, place, promotion. This is typically the category used as a starting point when developing a social marketing plan.

Q.
What is SEO SMM?
A.

Search Engine Optimization (SEO) improves website traffic through search results from search engines. Social Media Marketing (SMM) utilizes social media sites to collect traffic and is considered the most affordable form of online marketing.

Q.
Why is SMM important?
A.

Simply put, SMM enhances brand awareness. The use of social platforms to reach customers is a cost-effective, easy, and quick way to reach potential customers. It helps in the engagement of customers and brand introduction.

Q.
What is the difference between SEO SEM SMM SMO?
A.

SEO (Search Engine Optimization) and SMO (Social Media Optimization) are subsets of SEM (Search Engine Marketing). Together they are intended to work together to help online visitors find a companies website and improve their visibility.

Q.
What is the difference between SEO and SMM?
A.

There are significant differences. SEO attempts to gain online traffic using search results garnered from search engines. SMM is a strategy for marketing that gathers traffic through social media sites.

Q.
What are the best strategies for social media marketing?
A.

Five proven strategies include marketing strategies, providing diversified content and education, focusing on storytelling and not promotion, working influencer marketing, and using the enthusiasm of you loyal customers to work for you.

Q.
What is social marketing strategy?
A.

The intent is to take social media input and drive it to improve your customer relationships. All of your actions on social networks should be a built into your social media marketing strategy.

Q.
Why social media is good for marketing?
A.

Today social media is an essential piece of any businesses marketing strategy when considering todays population online. Social platforms will increase brand awareness, connect you with customers and increase your leads and sales.

Q.
What are the 6 types of social media?
A.

6 categories. Social networks like LinkedIn/Facebook, bookmark sites like Diggs/Flipboard/Pinterest, social news sites like Diggs, media sharing sites like Vimeo/YouTube, microblogging sites like Facebook/Twitter, social review sites and community blogs.

Q.
What is SMM full form?
A.

SMM (Social Media Marketing) is internet marketing which uses social networking websites as a marketing strategy. The intent is to produce content that will help a company increase brand exposure and expand customer reach.

Q.
What are the 3 types of search engines?
A.

Three types of search engines are crawler based and hybrid searches and human powered directories. Navigational, informational, navigational and transactional search engines were identified during various research projects.

Q.
Which is the safest search engine?
A.

DuckDuckGo is a useful metasearch tool. Results from over 400 sources are gathered, including Wikipedia, Yahoo, and Bing. A feature of DuckDuckGo is that it does not save search histories.

Q.
Is DuckDuckGo owned by Google?
A.

Duck.com is owned by Google. A rival search engine known as DuckDuckGo has been a nuisance to Duck.com because when you type duck.com into a web browser, you get Google.com

Q.
Is Bing better than Google?
A.

The biggest difference between the two is Bing's video search which is significantly better than Google's. In most cases Bing gives more autocomplete suggestions than Google does.

Q.
Does anyone still use Bing?
A.

In the UK around 12.26% of searches come from Bing but this number increases to 30% in the US. A study conducted at Microsoft showed that the demographic for Bing audiences is quite focused.

Q.
What is a paid search campaign?
A.

It is a form of digital marketing. Both Google and Bing allow advertisers to show ads on their search engine results pages. Paid search works on a pay-per-click model.

Q.
Is paid search the same as PPC?
A.

There is a small difference. Paid Search Ads are ads that are displayed on search engines. Pay Per Click is when advertisers accrue costs when users click on their ads.

Q.
Why is paid search important?
A.

Paid search ads help generate more qualified leads due to the fact that the leads that are coming to your site are more relevant and are more qualified.

Q.
What is paid search strategy?
A.

Paid search strategy allows your company to develop tailored ad copy for your audience's specific concerns and desired solutions. The results are not only higher click-through rates (CTR) but also higher conversion rates.

Q.
Which is better SEO or Adwords?
A.

Organic traffic is free and Adwords traffic is paid. Adwords is more immediate than SEO since a lot more time is required, especially for new websites, to get good rankings and traffic.

Q.
What is a paid search specialist?
A.

A paid search specialist researches provides several services including making purchasing decisions, analyzing results, and making course changes when necessary to optimize those results.

Q.
Can you pay Google to rank higher?
A.

Improving your SEO can help your ranking on Google Search by making your page more relevant to users. Since search listings are free, no one can pay for a better ranking.

Q.
What percentage of people go to page 2 on Google?
A.

The first organic result on SERP sees about 32.5% of overall search traffic in terms of clicks and the second domain sees 17.6%.

Q.
Is it worth paying for SEO?
A.

SEO is a very important investment even to a small one-person shop and can be done on your own but it may be more effective to hire an agency to handle it for you.

Q.
What percentage of Google searches are local?
A.

88% of consumers searches, result in a visit or call to a store. A strong local SEO strategy is key to driving more potential consumers to your store.

Q.
Should I hire someone for SEO?
A.

If your goal is to rank your site on top page of Google SERP, then hire an SEO expert. It will increase your rankings and help convert visitors into loyal customers.

Q.
Why have a mobile version of a website?
A.

Adapting the display of your website to the size of the device screen being used is crucial because the majority of business owners' traffic comes from mobile users.

Q.
What is mobile friendly SEO?
A.

Mobile search engine optimization of websites combines flawless viewing on mobile devices. Webmasters are highly concerned with their mobile SEO plans. Google favors mobile friendly sites.

Q.
What is website design and hosting?
A.

A web hosting service provider provides the necessary technologies and services for the website or webpage to be viewed in the Internet. Special computers called servers host and store websites.

Q.
Are web designers still needed?
A.

Many web designers overuse page builders and plugins resulting in slow-to-load and buggy websites. By using an experienced web developer, these and other issues can be avoided.

Q.
Is Web Designing hard?
A.

Coding and design skills are in demand today more than ever before. Executing a well designed web can be a daunting venture for both novices, and professionals alike.

Q.
What is WordPress maintenance mode?
A.

A mode in which you can place your website in to perform updates, implement changes to design or content, or fix a security flaw. There are many other reasons and many ways to do so.

Q.
How does pay per click work?
A.

Pay Per Click (PPC) is an advertising strategy where advertisers pay on a per click basis when someone looks at their ad (i.e. business is only charged when someone clicks to see their ad).

Q.
Do websites need maintenance?
A.

Regular website maintenance for businesses to continue to attract and retain customers is important. Maintaining search engine rankings and presenting new information, products and services to the public is necessary.

Q.
How much does pay per click pay?
A.

Businesses can spend anywhere up to $20,000 a month. This is dependent on the size of your company and your expectation with regard to the results you want from your PPC campaign.

Q.
Is Google ads pay per click?
A.

AdWords is Google's tool for paid advertising. So when people are searching for things to do, places to go, things to buy, it is through Google's AdWords service that people can find these things.

Q.
Are free websites good for SEO?
A.

Free websites are not SEO-friendly due to the fact that you cannot connect a personalized domain making it harder for search engines like Google to find, crawl and index your web page.

Q.
What is drag and drop website builder?
A.

It is a tool that allows anyone to create an internet website. It allow you to select a basic layout (or theme), and drag pre-set elements to where you want them on each page.

Q.
Who uses pay per click?
A.

Any size company can get results using Pay-per-click (PPC) advertising, it's a matter of having the right plan tailored for your size company that meets your expectations and needs.

Q.
What are Web tools?
A.

A website's front end is the part that users interact with. Everything used to navigate around the Internet is a combo of HTML, CSS, and JavaScript being controlled by your computer's browser.

Q.
Which is the best front end language?
A.

JavaScript ranks first place in front end development and on the top among both front end and back end programming languages staying ahead of Java, Python, PHP, C#, and others.

Q.
Does pay per click really work?
A.

Absolutely companies see results using Pay Per Click! Statistically, it has been shown that the top three positions on page one of a Google search get about 12% of all clicks.

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Cloud LGS | Digital Marketing Company
425 S Mill Ave, Tempe, AZ 85281
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Cloud LGS | Digital Marketing Company

425 S Mill Ave,
Tempe, AZ 85281
Ph: 480-907-0630
Mail: info@cloudLGS.com