Why does SEO take so long?
It’s a question many frustrated business owners have asked again and again. It’s a completely valid question–yet one that rarely gets answered to anyone’s satisfaction.
Before getting an answer for this Question, You should know what SEO is and how it works, then you will get the answer on your own.
SEO: Search engine optimization is not like any other type of advertising that you would do for your business. In the recent times, with the mushrooming means of expansion, online marketing has become very essential for any business to expand and grow. It not only helps in increasing the scope of your business to the different parts of the world where you couldn’t have reached otherwise.
Search engine optimization is the way through which you can make your website more popular by enabling it to achieve a higher ranking on the search engine result page. There are a lot of factors that affect the amount of time SEO marketing is going to take for a particular website.
You probably already know that Google uses about 200 ranking factors in their algorithm…
Some are proven. Some are controversial. Others are SEO nerd speculations
1. How old is your website?
2. SEO friendly website
3. Your competitors
4. Your location
Is Your Website New?
It won’t be a cake walk for a newly created website. Google looks for the domain age, front and back as well. Valuable (legitimate) domains are often paid for several years in advance, while doorway (illegitimate) domains rarely are used for more than a year. Therefore, the date when a domain expires in the future can be used as a factor in predicting the legitimacy of a domain. A site with volatile ownership (via whois) or several drops may tell Google to “reset” the site’s history, negating links pointing to the domain.
SEO friendly website
How informative is your website? How is your navigation structure?
How long does it take to load? Headings, Meta data, images, videos, mobile friendly etc there are various factors that search engines will look from your website. So, First step is to make sure your website is search engine friendly?
If a website has been online for a long time and has been updating its content regularly, it has a better chance of getting a high ranking. But in case yours is a new domain which is being updated regularly, it would be better off than an old website that doesn’t update its content so often. If you want a higher ranking and better result for your website, you need to update the website regularly and with relevant information.
Analyzing Your Competition Takes More Time than You May Think
Another reason why your SEO marketing
may not take off as soon as you adopt is because with so many competitors around, the fight for the most suitable keyword is a struggle. Unless you’re selling a product or service that is less than a month or two old, you will have competitors who are already ranking well in the Search Engine Results Pages (SERPs)
To tell the truth, even the best SEO analyst will need to take time to find out where and what that ground actually is. In most markets, your competitors have spent a decade or more building both their websites, and links to those websites. A thorough competitive analysis will take into account every link that leads to every competitor result, which shows up on the first few pages of results that rank your desired keywords.
SEO Involves Ongoing Analysis
The type of content being posted on your website also makes a huge difference. Google algorithms give a better ranking to websites that makes use of relevant pictures and videos to make the website more attractive.
If the content on your website is just plain text, your SEO strategy
is lacking and hence you will take more time to get a higher ranking compared to your competitors.
SEO must happen gradually and look natural
Just like all good things take some time, SEO marketing is not a magic wand that produces the results immediately. But if you are persistent about it, the results will show and they will be long term. You need to make sure that you make your website as SEO friendly as possible and keep doing even after you have achieved a higher ranking.
Speedy Results are No Good
Sometimes, the first SEO strategy that you adopted may give you noticeable results in the start but can fizz out after a few weeks if the strategy becomes too redundant. So it is important to make sure that whichever strategy you adopt, it gives long term benefits instead of giving speedy results that are not even reliable.
Remember the above pointers to make an SEO strategy for a long-term.
Many SEO firms will tell you that it takes 4 to 6 months to start seeing results. That’s generally accurate, but bear in mind this is when you start seeing results, and SEO results grow over time. Whatever results you’re getting at 6 months should be considerably less than what you’re getting at 12 months. At some point, you may see your results taper off, and then it may be a matter of maintaining results rather than growing them.
Don’t Stop Too Soon
Many companies underestimate how much time and money it takes to be successful with SEO. Success by any standard rarely comes within the first 3 months, even with a healthy SEO budget.
I’ve seen companies get started the right way, but quit after 2 to 3 months and say “We just weren’t getting the results we needed to justify the cost.” This tells me they went into the exercise with unrealistic expectations. If you can’t budget for 6 to 12 months of SEO, you might be better off putting that budget somewhere else. Paying for just a few months of SEO is, in many cases, no better than throwing your money away. SEO is a long term marketing tactic, and shouldn’t be seen as a way to generate sales quickly. However, if you make the proper investment, and plan on being in it for the long haul, SEO is a marketing tactic with one of the best ROIs out there
How Do I Get My Website to Come up on the First Page of Google?
Getting to the coveted top spot or even on the first page of Google isn't easy. So that you can understand how you can get your website on the first page of Google, let us briefly cover what one of Google's search result pages (or SERPs) looks like:
At the very top of the page, there will usually be paid ads occupying the first three to four spots. Websites pay Google for these placements because they are so valuable.
After the paid ads, there will sometimes be the Local Pack. This is a list of nearby businesses relevant to your search query. Below the Local Pack is the organic results.
Now, let's go back to the question: how do I get my website to the first page of Google? If your website is currently on page 4, don't give up just yet. You have two options here: Google Ads or SEO.
If you want to be on the first page instantly, you can pay to make it happen by using Google Ads. Although paying for ads seems simple, it's very easy for your money to go to waste. That's why hiring an expert is essential.
In order to have your ad appear at all, you will need to be one of the top three bidders and make sure that the content you are linking to is highly relevant to the search. This will make sure that your ads have a high-quality score. Note, you can't just buy your way on to the first page. Even with Google Ads, you need to make sure that you have a well-designed web page backing up your ad.
Search Engine Optimization
SEO is the best option if you want to rank organically in Google
(i.e., for free). Unlike Google Ads, SEO offers long-lasting reliable results
. With Google Ads, you have to keep paying if you want more traffic. With SEO, you'll keep getting traffic as long as your pages continue to rank.
However, SEO doesn't come easy. You have to do a lot of work. But rest assured that the effort is worth it. To get you started, the following are some of the ranking factors you need to check off in order to make it to the first page:
- High-quality and regular content
- Fast page loading speed
- Optimized and targeted keywords on a page
- Mobile-friendliness of the site
- Inbound links
- Secure pages (https)
- Human-readable URL structure
- Domain authority
The algorithm Google uses to calculate which pages rank in which order is shrouded in mystery. None of us will ever know for sure. But we do know some of the things Google looks for. That also means you are never done with SEO. After you reach the first page, you need to keep optimizing to maintain your spot or achieve better rankings. Keep in mind that Google updates its algorithm and ranking signals all the time.
Remember that your competitors are continuously working on their rankings. If you slack off, your page will slip down the rankings and you'll have to do it all over again.
Why is it important to be on the first page of Google?
It increases website exposure.
No one will see your website unless it ranks well on Google. High organic rankings result in a lot of free traffic. And when you have more traffic, you will witness better conversion rates. Even if users don't click on your link, being on the first page of Google can get your website seen by a huge amount of people.
Being on the first page of Google brings you closer to your audience and your audience closer to your sales funnel. All of these will boil down to higher sales for your company.
Most people will not go down the SERPs very far
According to a study from Backlinko, only 0.78% of searchers will click a result from the second page. That is if the searcher will consider clicking further pages aside from the first-page results.
The study also found out that the #1 result will garner a click-through rate of as much as 31.7%. Moreover, moving up one spot from your initial ranking will boost your CTR by up to 30.8%.
You should never be satisfied with your ranking. With this mindset, you will keep going even after you reached the top spot.
The first page promotes a positive image
Google searchers often associate first page results as trustworthy websites. If your page is ranking outside the top page, not only are you not going to be seen by thousands of people, but they aren't going to associate your brand with their search.
Working your way up the first page will not just boost your website’s exposure, but also brand awareness among your target audience. There’s also an undeniable sense of credibility among websites within the first page.
Reduced marketing cost
The benefits of SEO are highly competitive. Sure, it takes 3 to 6 months to see the results, but it's worth it since you're going to save more and earn more in the long run.
You can use the money you saved on other aspects of improving your business. Instead of paying for Google Ads non-stop, you can invest in SEO
. Overall, search engine optimization grooms your website for long-term success.
Reaching the first page of Google is not the end of the race. When it comes to ranking, you are never finished. Keeping your website in high-ranking spots is a full-time job. You should always keep watch of new SEO ranking factors.