The goal of any business is to generate sales opportunities and increase their revenue and growth.
With the way consumerism has shifted over the years, investing in effective SEO services can make or break your business.
Have you heard of SEO, but don’t know what it is?
Do you want to learn more about how SEO can benefit your business?
Learning how SEO works, why it’s important, and how you can choose the best agency will help you ultimately improve your revenue.
This guide will tell all you need to know about SEO and how you can receive the best SEO services for your business.
What is SEO?
SEO, or search engine optimization, is the process of improving a website’s ranking on major search engines like Google and Bing.
The goal of any SEO strategy is to increase a website’s online ranking on what is known as search engine results pages (SERPs).
SERPs look like this:
By scrolling to the end of the web page, you can find a complete numerical list of SERPs:
Another critical component of SEO is called Google My Business (GMB).
This is simply a platform where business owners can feature a listing on Google Maps.
Here is what GMB listings look like:
Again, the goal of any SEO strategy is to rank not only on the first page of Google, but also at the #1 search result.
Why is SEO Important?
You may be wondering:
“Why does it matter where you rank on the SERPs?”
The answer is simple: potential customers are always watching.
This isn’t all too surprising…
It’s simple to pull out your smartphone, use a tablet, or a computer to find a nearby business.
As such, local businesses like coffee shops, contractors, and restaurants should invest heavily in quality SEO services to achieve maximum visibility online.
That’s not all…
Startups, franchises, corporate enterprises, and even Fortune 500 companies are not exempt from establishing an online presence.
This makes sense…
After all, no one is going to say:
“Hey, I need a vacuum cleaner…”
...visit your website and convert.
Instead, they’re going to perform online research, which includes understanding the type of vacuum cleaner they need, comparing prices, etc.
By creating content that appeals to your customers, your sales team will do a better job of converting more leads.
Now, here is where the hard part comes in…
You can’t just settle for ranking on the first page of Google.
This is relatively simple, even for competitive industries.
Ranking in the top three search results, however, is a different story.
As you can see, there is a clear difference in ranking first on Google and on the second page.
As a matter of fact, there is even a clear difference in ranking first on Google and second.
Naturally, it makes sense.
If Google believes in a website enough to rank it #1, then why shouldn’t a potential customer.
If they see the first website on Google or Bing, then they’re likely going to click on it and do business with that company.
As such, receiving quality SEO services can make the difference for your business.
What Does SEO Consist Of?
SEO is a complex, multi-step process that involves a bunch of different moving parts.
For beginners, all you need to know is SEO works by aligning a website’s design and structure to the standards set by Google and Bing.
Particularly, search engines have an obligation to pair the best and most accurate search results with queries from internet users.
Thus, they implement complicated algorithms based on artificial intelligence (AI) and machine learning.
These search engines want websites to be fast, authoritative, visually-appealing, mobile-friendly, optimized, and informative.
These are the SEO tasks to ensure that all of these quality standards are met:
- Content Marketing - Since consumers use the internet to perform research before continuing with a purchase, it’s important to produce valuable content such as blogs, eBooks, and other marketing collateral to draw interest from your audience and convert them. This process is called content marketing.
- Link-Building - When a reputable website links to your website, Google will improve your web ranking. Why? A backlink is a vote of confidence from one website to another, signaling that you have a valuable site that’s worth ranking high on the first page of Google.
- Optimization - Search engines use bots or spiders to crawl websites to understand what information your web pages consist of. Optimization is the process of fine-tuning a website to be properly crawled and indexed on major search engines like Google and Bing.
- Keyword Research - This is the process of discovering search terms that your audience is using to find a business like yours. Implementing these keywords on your website is the fundamental way to raise your website ranking.
Why Do You Need to Hire an SEO Agency
As you can tell above, SEO is not a DIY task.
SEO specialists know what it takes to rank a website online and the quality standards search engines are looking for.
By managing your own SEO campaign, you may not deliver the results you’ve been looking for.
Not only that, but you’ll end up wasting your hard-earned money, time, and effort.
The easiest choice you can make is hiring a qualified SEO agency.
The challenging part is figuring out which agency you should partner with.
How to Hire the Best SEO Agency
There are three main things you should look for when hiring an SEO agency for your business.
1. Experience - Is the agency experienced enough to handle your campaign? It’s not good business sense to work with an agency that doesn’t have the available tools and resources to deliver the results you want.
2. Price - This is obvious. You can only work with an SEO agency you can afford.
3. Results - Is there any case studies, testimonials, or proof that a prospective agency provided value to previous clients? Partnering with an SEO agency that can show results is key in avoiding buyer’s remorse.
Learn More About our SEO Services Today!
Are you interested in working with a qualified SEO agency?
If so, click here
to contact us to speak to a member of our team today!
About Our SEO Services
is a reliable and comprehensive digital marketing agency that will take care of all your digital marketing requirements. From website designing
to social media marketing
our services cover all the necessary means for your business to establish a stronghold on the online front. We focus on giving the best possible services and making our clients happy. We have been the go-to agency when it comes to SEO services for businesses in and around our locality.
What Is Special About Our SEO Services
The best thing about Cloud LGS is that we offer the complete package in any service we offer. SEO is a very vast field with its share of complications, but we ensure to make things simpler for you. We will take care of every aspect of your SEO, bringing you successful results through every campaign. We understand that it is hard for businesses to find enough time to work on their SEO constantly. Once we take over your SEO requirements, you can focus solely on running your business while we generate increased leads for your business through SEO.
Why SEO Is Vital For Every Online Business
Search Engine Optimization (SEO) is the process of optimizing your search engine to get better placements in the search engine results for the relevant keywords. SEO plays a major role in the lead generation of your business because more than 90% of people use search engines to research products or services online. Working on your SEO can make your website visible to your target audience. There are multiple aspects of SEO that need to be worked on to make your SEO work efficiently. Cloud LGS will provide comprehensive SEO services
that will cover all those aspects, ensuring you an increased lead generation. Here’s an overview of the SEO services we provide.
Once a user types in a query in the search engine bar, the search engine runs through the internet to find relevant results for the user. Working on your on-page SEO
will help the search engines identify your website as a relevant result, and show it to the user. We will help you with that by optimizing your website accurately, making it easier for the search engines to understand your webpages. The content on your website also plays a crucial role when it comes to on-page SEO. Our team will help you with that by offering you fresh and quality content along with the relevant keywords.
are the phrases or words that the users type into the search engine bars to get relevant results. You need to identify your relevant keywords for your SEO to perform better. Cloud LGS will help you with that by conducting thorough research and refining quality and relevant keywords.
Apart from the usual keywords, we will also work on the voice-search keywords. This is because voice search is used by a considerable percentage of the population, and if you do not focus on that you will be missing out on a lot of potential customers.
As the name suggests, off-page SEO
is anything that you do to get better rankings for your website without directly involving your website. The main objective of off-page SEO is getting quality back-links for your website from highly reliable sources. Your website will get increased leads through those sources, and the search engines will recognize your website as a reliable result for relevant keywords. Our team will work continually to build enough quality back-links for your website.
involves working on multiple technical aspects of your website to get better search engine results. Even though this might sound very similar to on-page SEO, these two are completely different. On-page SEO mainly focuses on the content in the webpage. Whereas, technical SEO is related more to the technical aspects of your website making your webpages faster, easily navigable, responsive to all devices, simpler for search engines to crawl into. We have quality web-designers who will ensure that all these aspects are taken care of, making your website easy-to-access, and SEO-friendly.
Working on your local SEO
is vital for the development of your business because your local SEO can establish a strong name for your website around your locality. People usually include the location of a business when they search for services in the search engine. Our team will work on your local SEO to make sure that your website shows up when the searches related to your location are performed by users.
SEO Report Generation
Keeping track of your SEO’s performance constantly is a great way to make your SEO work more efficiently. Our team will generate reports
on a weekly or monthly basis to help you keep track of how well or how bad your SEO’s performance is. This analysis can help us come up with better SEO strategies, that will not only make your SEO performance more effective but also bring in successful results in the form of leads.
SEO Competitive Analysis
As we all know, SEO is an extremely competitive field with hundreds of businesses in every field competing for the top spot in the search engine results.
We will help you overcome all your competitors by analyzing their performances to find out their strengths and weaknesses. This can help your business stay ahead of your competitors and retain that place constantly.
Get In Touch With Us For Quality SEO Services
Our goal is to ensure that your websites rank at the top of the search engine results for all the relevant keywords,
and we will take all the necessary means to help you achieve that. Apart from lead generation
, we will also help you convert as many of those leads as possible. Our services aren’t limited to just SEO, we will cover all the digital marketing requirements of an online business. Get in touch with us to discuss our services