If you have an online business and you want to expand it, then it's common sense that you must advertise it. Unlike the years back when companies advertised mainly through print and radio media, most advertising today is done through the internet through various search engines like Google, Yahoo! and Bling. Online marketing can include search engine optimization and pay-per-click marketing.

Search engine optimization is seen as one of the most effective way of online marketing in the digital age. Through this method, your website results can appear higher on the Google search result page and ensure more traffic generation on your website. Of all the search engines, Google has the highest market share in USA and Europe, more than 70 percent, and businesses benefit the most from advertising on Google.

The rankings of the websites are based on an algorithm prepared by Google, which is constantly updated. Although the formulae for the algorithm is not made public by the search engine giant, there are a few things that the websites need to do to make sure that the website has a high ranking on the result page.

The first step towards building a favorable SEO marketing strategy towards your website is by choosing a few keywords that are related to the business. These keywords are the first signal that the algorithms use to determine which website results are needed to be shown on the result page.

Another important element that the website owner needs to keep in mind is that the content of the website should be updated regularly. If your website has been dormant for years and you haven’t even bothered to make changes related to your business, then your SEO strategy may fail miserably. Google algorithm gives a higher ranking to websites that are updated regularly than the ones that are updated not so frequently.

In order to make your website algorithm friendly, you must ensure that it is mobile-friendly. As per Google’s announcement last year, a website which is mobile friendly has more chances of getting a higher ranking than a website which is desktop friendly.

Another important thing to keep in mind is that the website’s navigation and hierarchy should not be complex or the algorithm can give a lower ranking to your website. If you website is user-friendly, it has more chances of getting a higher ranking.

These basic tips can help you improve the ranking of your website. Google algorithms affect your SEO strategy to a great extent, so you must be aware of all the updates that Google comes out with every year regarding the algorithms.
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