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It is very important for you to be easy to find online in order to increase you customer base and expand your business. In recent years, the role of websites has become very important when it comes to attracting more customers to the business. If you do not have a website, you are definitely losing the business to your competitors.

If you have a website and are looking for a way to promote it, you may be faced with a lot of options such as search engine optimization (SEO) and pay-per-click marketing, among others. Both of the ways of online marketing are extremely popular and have been able to capture fair share of customers for the companies.

Before moving forward, let us understand the two ways.

SEO is the way to maximize traffic on the website by making sure it lists high on the search engine result page if a search related to website is made. These results are referred to as organic, natural or unpaid results.

Pay-per-click (PPC) marketing is a way through which the company places the ad on the search engine result page and has to pay the search engine if the advertisement is clicked upon by the user.

Both of the ways have their share of pros and cons.

Budget Friendly

Compared to SEO marketing, pay per click advertisments are much more budget friendly because the host company needs to pay only when someone clicks on the ad. SEO marketing, on the other hand, is more expensive as one needs to make sure that the website is updated and active all the time and the company may need to hire few individuals just to take care of that.

Instant Result

PPC marketing has an edge over SEO marketing when it comes to getting instant results for the marketing. Since PPC marketing keeps your company’s website on the top of the page, you are more likely to receive instant results. SEO marketing takes up more time in comparison. Although both PPC as well as SEO require the companies to test out a few trails related to keywords to see which combination works best for them, it is easier to choose the keywords in PPC than in SEO marketing.

Long-term ROI

SEO marketing has proven to be a better model when it comes to returns on long-term rate of investment. A lot of data show that SEO marketing has been more effective in converting traffic into sales for the company compared to PPC advertising.

Choosing the optimum online marketing strategy marketing model depends upon the company's needs and budget.
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