In this era of technology, in order to move ahead of your competitors, you must opt for different ways to market your business. A lot of businesses, especially e-commerce, focus on customers outside from where the business operates. But there are a few businesses that may only deal with local customers on a regular basis such as a restaurant or a utility store. These businesses need only tap the local customers and ensure that they come back again and again.
Many times, local businesses do not feel the need to advertise their business, especially through online marketing. Many people think that online marketing is only beneficial for trans-boundary businesses and not for local ones. Although this might have been true a few decades back, in the recent times, an online presence gives you an edge over your local competitors. Although most of your sales would be made offline, being found online increases your customer base for sure. For instance, think of someone who has just moved to the area and needs to find the nearby supermarket. The first thing someone will do is look it up online. If your business is not listed online while your competitor is, then you are losing potential customers to your competitor. Many people continue to patronize the same business out of habit, so placing your business as the first one tried offers you a huge advantage.
What is Google Local Listing?
Google local listing
is a list of businesses all over the globe with information such as the location, number and other details. If you want to know the nearest theatre from your house, all you need to do is look it up in Google. All the theatres that are registered in Google Listing near your house will be found and then you can choose the place where you want go.
Benefits of Google Listing
Google listing is equally beneficial for customers and businesses alike. But it has greater advantage for businesses that are looking to expand their customer base. Here are a few benefits of Google Listing:
It offers an online business directory: Google Listing gives you all the information about a business right from its address and its phone number to its location on Google Maps, the time at which it is open and also includes reviews added by the customers. It is like a business directory but with much more features.
Improved search engine page ranking: There may be a lot of results related to your search on Google, but it shows only the most relevant and nearest ones to the area. Google does that by determining the location from where the search is being made and then gives the desired results.
Integration with Google Map: Google listing is integrated with Google maps that makes it much more easier for the users to reach the location of the business and making it all the more accessible.
Google Listing provides
a lot of benefits and a business can reap the best possible results just be ensuring that the right information is put into the system.