SEO stands for search engine optimization. It's the process of helping to determine the visibility of a website or specific web page in a search engine's search results. In other words, SEO helps you rank on search engines like Google. Typically speaking, the better your SEO, the more likely it is that your website will show up on page one.
Why does my business need SEO?
There are plenty of other ways that your potential audience can find you. Your social media management is a good place to start. However, if your audience does not know what your website offers, they probably don't know that your business exists. SEO is incredibly important for smaller businesses for that reason. Search engines will help drive internet traffic to your website using keywords. If your website is properly optimized for a certain keyword, then it will show up when a user searches for that keyword.
SEO terms you should know
Before you start trying to dive into SEO, there are a few important terms you should understand.
Page title: The page title is the basic, short description you see on the tab or window of a page. It should only be between 55 to 70 characters long. You want to put your target keyword, a few words description, and your brand name here.
Meta Description: Your meta description is a short blurb of a blog, post, or page used mostly by search engines. It's not necessarily anywhere on the blog, but it's a short summary of the blog. You want your target keyword(s) in the meta description.
Backlinks: A Backlink is a link placed on someone else's website that points back to your site. Backlinks are essential for SEO to work. The more backlinks you have, the higher you'll rank on search engines.
Nearly 61% of marketers say that improving SEO and growing their organic presence is their top inbound marketing priority. Now that you understand the importance of SEO, you're probably ready to jump on board. While you can do some of these things yourself, it's much more effective to leave your SEO in the hands of a professional web design agency. So, let us help you with the best marketing Tempe trusts; we can help your business grow!