In the world of technology, where innovation happens continuously, you need to work really hard to make a mark for your own company, especially if you are involved in an online business. If you have started a business and have just launched a website, you can market your business online through many ways. You can either pay for advertising online or try to do it for free. In either case, the end result desired by everyone is the same: generating maximum traffic on website that may convert into increased sales.
Many factors determine the amount of traffic generated on your website including its content, whether it is user-friendly and if it is mobile-friendly. But the most important factor is advertisement. If people do not know about your website, how are they supposed to land on it? Advertising plays a very important role in determining the traffic that shall be generated on your website.
Free Internet Marketing:
A lot of startups do not possess the budget to spend a hefty amount of money on paid marketing services
such as search engine optimization, pay per click advertisement and other paid options. This is why they choose to advertise their products through free internet marketing.
The most prominent way of performing internet marketing for free is through the social media. With the rise of social media websites like Facebook, Twitter, and LinkedIn, the scope of marketing websites has increased manifold in recent years. Not only has it made possible for people to gain knowledge about new websites, but it has also led customers to interact with the company personnel on a one-on-one basis.
Free internet marketing would involve creating your own page on Facebook and keeping it active by posting catchy content on it. For instance, if you have an online store, you can create a Facebook page of that store and ask your friends and family to share it with their friends. Along with that, you need to keep the page active by posting the new content that your website has launched and sharing various interactive articles and pictures.
Paid Online Marketing:
Paid online marketing takes many forms. The most common ways to do it is through SEO marketing
and pay-per-click ads. One of the biggest advantage of online marketing is that it can generate more traffic on your website because it almost forces the customer to take notice of your website through advertisements on various websites and search engines.
Paid online marketing has gained a lot of momentum in the recent years, especially because it is a much faster way to get more traffic on your website. Nowadays, even social media websites such as Facebook, YouTube and Instagram have also started using paid online marketing.