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Search engine optimization (SEO) is one of the widest used techniques for online marketing. According to Search Engine Land, it is the process of getting traffic from the search results on search engine. When you enter a query in any of the search engines, be it Google, Yahoo or Bing, certain results are displayed in terms of websites, images, videos and other content which is ranked based on what the search engine considers most relevant to users.

Google is one of the most widely used search engine, especially in the US and European countries. Google has revealed some of the key pointers that can be used to achieve a higher ranking of the website when the results are displayed. Some of these key pointers include:

 - Mobile friendly website
 - User friendly website
 - Keywords
 - On-Page Text

How to grasp the SEO Techniques:

If you have recently developed a website and want to advertise it online, you should use the SEO technique. A lot of people get intimidated by this method and opt for other methods instead, such as pay-per-click marketing. But SEO marketing is not at all difficult and once you will read the guide, you will understand why.

Quality as Well as Quantity:

In order to get a higher ranking on the website, you need to update your website’s content frequently. One of the easiest ways to do is by writing blog articles. Also, make sure your website has all the information that a customer would require to know about your business.

Relevant Keywords:

SEO requires you to use certain keywords relating to you website and business. For instance, if your business is about selling leather products, then one of the most important keyword phrases has to be leather products. Make sure to use only those keywords that are either directly or closely related to your business. Using irrelevant keywords or even updating irrelevant content on your website is not going to help you get a higher ranking.

A Well-designed Website:

Google’s algorithms give a lot of importance to the structure of your website. The structure signifies the website’s navigation and hierarchy in which pages are linked. If the navigation is too complex, it will lead to a lower ranking of your website when being displayed on Google. A website essentially needs to be user friendly in order to earn a higher ranking.

Accessibility:

Your website is what represents your business to the people who want to buy your products. If your website is not accessible to people because the domain name is very complex or the website is very slow to load, then you will drive away visitors instead of attracting them. It is very important to ensure that your website maintains high speed loading and accessibility for seamless surfing by customers.

URLs:

Various pages of your website should have a separate set of URL. These URLs also play an important role in determining the ranking of your website. If the URLs contain the keywords of the webpage, then Google algorithms will recognize it and it may fetch you a higher ranking in search results.

So, now you know that SEO technique is very easy to grasp. Follow the aforementioned steps and you are good to go.
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