Furniture staging and interior design businesses face stiff competition. SEO content marketing strategies
can help your company stand out by helping people find you online. Using one strategy, however, may not get you the results that you need. Over the years, I've found that coordinating a variety of SEO strategies can make it easier for clients to find my website. Using certain strategies can do more than boost traffic, though. It can also convert more visitors into paying customers.
Search Engine Optimization (SEO)
Many years ago, search engine optimization (SEO) required little more than including certain keywords in your website's text. Depending on what type of content I was writing, I would use keyword phrases like:
- Carpet flooring
- Tile flooring
- Carpet stores
- Furniture stores
Search engines, however, have become so sophisticated that you can't rely on simple keywords to increase traffic
to your site. If you stick to that strategy, then search engine results will take potential customers to your competitors' websites instead of yours.
- Adding search phrases to titles, subheaders and metadata
- Building quality backlinks
- Improving site speed
- Focusing on the quality of content
- Including local keywords
If you spend time on these strategies, it's practically guaranteed that your site will get more traffic from people who want to pay for your products and services.
I think that videos are the future of online marketing. Personally, I prefer watching videos over reading articles. Videos can teach me so much in such short amounts of time. As someone who owns an interior design business, I couldn't deny the benefits of showing someone my work. Videos of my interior design and furniture staging projects will always impress potential customers more than text articles will.
I made a few videos that did fairly well online. I had a simple setup that involved used my smartphone as a camera. Then, I edited the videos with free software that came with my laptop.
Making the videos was fun and surprisingly easy. Promoting them, however, took more effort than I expected. Once I gave the videos to my marketing experts
, though, the number of views skyrocketed.
Without the right promotion, all of the effort that you put into your videos won't help your business much.
Social Media Marketing
- Facebook (more than 2 billion active users)
- YouTube (1.5 billion active users)
- Instagram (700 million active users)
- Twitter (328 million active users)
If you don't use social media marketing, then you're missing out on an opportunity to reach millions, if not billions, of people.
Social media marketing isn't something that many businesses can do without help from experts. There's simply too much at stake for you to do it on your own. When you hire social media marketing experts
, you get:
- Professionally developed social media profiles
- Business page optimization
- Monthly reports that show your profile's performance
- Content creation that keeps followers engaged
Experts can also develop social media strategies that encourage your followers to share posts. As more followers share posts, you should find that your profile attracts more people and your website receives more visitors.
I've seen a lot of free tools that help business owners and managers develop their own websites. As someone who doesn't have much experience with graphic design or coding, though, I need a tool that's very easy to use.
I prefer using the Cloud LGS Website Builder
because it simplifies everything from the process of setting up an online shopping cart to adding new blog posts. It's perfect for someone like me who doesn't have enough spare time to learn about website technology.
Cloud LGS also works well for me because the company offers unlimited design support and technical advice. When I wanted a new logo for my website, Cloud LGS found a designer who did an excellent job. You can also get assistance with:
- Landing pages
- Marketing campaigns
- Custom images
- Content creation
- Email campaigns
Anything that you need to make your website look and operate more professionally, Cloud LGS knows how to get the job done right.
Pay-Per-Click (PPC) Marketing
I had two reactions when I first heard about pay-per-click (PPC) marketing. First, I thought that it sounded like a terrific opportunity because it could get my website listed above organic search results. Who doesn't want to be on top? Second, I worried that a PPC campaign would cost too much.
- How long visitors spend on my website after clicking PPC links.
- Whether visitors bought anything after following PPC links.
- Where visitors went after they clicked my links.
With this type of data, I could learn a lot about potential customers. I could also learn which PPC keywords converted more visitors into paying customers.
There's a lot to learn before you can use the internet to promote your business. Turning to professionals was obviously the right choice for me. Now that I've seen what good SEO content marketing looks like, I'd never go back to doing it on my own.
The Truth About SEO For Interior Designers in 2019
One of the largest issues that interior designers deal is the lack of visibility to get found online. And let’s be honest, you need to be visible online even if you operate locally. Everyone begins their search online even to those looking for you.
If your business can’t be found on the first page of the search engine results page, then you could lose a lot of potential profits. Imagine driving high traffic to your business daily and tons of customers actually looking for your business. Here are some tips to master SEO
for interior designers.
Update Your Website
Remember that Google has begun rolling out its mobile-first index so you need to create the mobile version of your site. Check your site speed because Google also puts a high ranking to fast-loading websites. Use the PageSpeed Insights online tool to find out the speed and responsiveness of your site.
Pick The Right Keywords
A good SEO strategy starts with the right keywords. Pick keywords that are relevant to interior designing, such as interior designer + the city, state, or zip code of your business or the common problems of your customers. Create various versions of SEO keywords
for furniture to produce a different set of results.
Once you’ve chosen the targeted keywords, integrate them into your site. Mention the keywords somewhere within the page you like to rank. Let’s say you’re an interior designer in New York and like to rank your homepage, you can mention the keywords in the heading, opening paragraph, or anywhere in the content.
Length Of Your Post
The word count of your post also matters in SEO. Longer posts tend to get a higher ranking than shorter posts. While shorter posts are often viewed as a click bait, longer posts tend to be content rich and relevant. Your post should be at least 300 words long.
The title should not exceed 70 characters. Keep your sentences short for easy reading. A maximum of 20 words per sentence is good enough to read. Long paragraphs are hard to read so keep them as much as 150 words.
Descriptive Image Titles
You want to be descriptive when making image titles
. Images tend to be visible in the Google image search when they’re precisely labeled and described. Besides increasing the traffic to your site, a properly described image is also good for SEO as it further explains what your site is all about.
When you make the image title, consider using your keyword. This way, your images are optimized to rank on Google. Put the long tail keyword in the alt text filed when uploading the images to your site.
One of the major elements for ranking is backlinks. There several ways to secure backlinks but the fastest ways is to share your content on social media. Not only are you receiving a credible backlink but you’re also increasing traffic to your site.
Another method of getting backlinks is to ask a blogger or other sites within your niche. You can reach out to them and offer to make a content piece for their site. Simply insert a link within the content so readers can be directed back to your site.
Ask for Online Reviews
Another way to appear on the first page of Google is to get online reviews. More people are more likely to work with you if they see many positive reviews about your business. You can distribute newsletter asking for reviews from your past clients or ask them directly.
Update Your Content
It’s essential that you regularly update your content to keep it fresh and relevant. If you made a content of interior design ideas in 2014, go back and update it for any recent ideas in the current year. This will give a positive effect on your ranking
because it shows that you’re active in keeping your website relevant.
To make sure that you make the updates promptly, create a content calendar. Google will eventually start to consider your website as an authority within your niche if you publish a lot of relevant content. Once you’re considered as a credible site within your industry, your content will start to rank high with less effort.
2019 Marketing Plan for Interior Design Business
An interior design business needs a good marketing plan to find the right customers and increase the profitability of your business. If you don’t know where to start, here’s how to market your interior design business.
Identify Your Target Market
One of the essentials of a marketing plan is to know your target audience. The target market is more likely women who have an interest in home décor. The age and income may vary depending on the style and products you provide. For better knowledge, perform a demographic research on the area where you operate your interior design business.
Create A Business Image
Once you determined your target market, begin developing an image for your business that attracts them. Think of the image as the brand you want to portray to your clients. Most interior design businesses want to show an image of versatility and great skills.
Now, it’s time to make realistic goals. For most interior design businesses, their goal is to help clients create an atmosphere in their homes. Your marketing plan
should enumerate the ways to reach your target market to achieve this goal.
Assess The Competition
At this point, you need to determine your main competitors. Probably, your direct competitors are other interior decorators. Assess their strengths and weaknesses. Check their websites to collect as much information as you can., then compare them with your own strengths and weaknesses to see what you can provide that’s something unique.
Decide The Best Marketing Strategies
The best way to reach to customers is through the internet. Build an effective website to allow potential customers to learn more about your brand and what you can offer. Begin blogging to offer readers information on interior design and spotlight your services
. Use social media to show your portfolio and interact with potential clients.
Set The Budget
With your goals set, it’s time to allocate the budget for marketing. New businesses usually spend more than their older counterparts. No matter the amount, the budget should be enough to cover basic advertisements, like newspaper ads, newsletters, and website marketing.