Digital marketing is one of the most exciting and fastest-growing industries in the world. In fact, Forbes estimates that the digital marketing expenditures will exceed $120 by 2021. On top of that, the industry itself is constantly changing at a rapid pace, making it the perfect place for aspiring entrepreneurs to build a portfolio, reputation and ultimately, their own digital marketing business.

In order to successfully start a digital marketing business, there are a few components you'll need:

Digital marketing skillset

First and foremost, you need to have the talent and skills required to perform digital marketing services. These skills will form the basis for your company, even after you scale and hire a team.

There are numerous subsets of the digital marketing industry. Fortunately, you don't need to have extensive knowledge about all of them -- though it is useful to have a cursory understanding of the major pillars of digital marketing, have an understanding of the pros and cons of each and understand how they fit together.

That said, the most successful digital marketers tend to be those that specialize in one or two specific areas then partner with other agencies and professionals to handle the areas they don't specialize in.

Digital marketing work ethic

While digital marketing requires intelligence and talent, it is almost impossible to be successful without an excellent work ethic. The reality is that a lot of the day-to-day of digital marketing comes down to executing a strategy over and over again, all without losing effectiveness.

While you will certainly spend time being creative and strategizing, a good work ethic is imperative if you want to actually make a living in this field.

Digital marketing education

Since digital marketing is changing so rapidly, it is important to stay up to date on the latest industry information. Fortunately, there are several authoritative websites and blogs that provide news and best practices for those in the industry. Sites like Moz, Ahrefs, SEMrush and many others provide a great starting place for those looking to learn the most effective digital marketing techniques.

Digital marketing scalability

Finally, a successful digital marketer will have the ability to take their skills and processes and hand them off to an employee, partner agency, freelancer or combination of the three. The reality is that there are only so many hours in the day so you need to be able to replicate your successful digital marketing strategy and process while scaling.

Start your own successful digital marketing business

Fortunately, has the tools you need to scale and offer clients a wide range of effective digital marketing services. Take a look for yourself and start your new digital marketing business today!
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