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Launching a company is not a piece of cake. It requires you to be fully dedicated and passionate about your work. Regardless if you own an old company or a new one, you need to adapt with the changing dynamics of the market. The influence of technology in today’s world has reached every corner of your life, so how can you let your business lag far behind? Every business these days needs promotion and marketing online to grab more and more customers. Various ways help one promote a business online. These include a website that can be optimized for PC as well as mobile phone i.e. a responsive web design, a website designed specifically for mobile phones or even a mobile app. All three differ from one another. This article focuses on mobile websites and mobile apps specifically.

Mobile Website vs. Mobile App:
A mobile website is a website that is specifically designed for smartphone users. A mobile app has a native program designed specifically for various smart phones. The basic difference between the two is that while mobile websites can be found on any search engine on any smartphone, mobile apps need to be downloaded from the different app stores.

Pros and Cons:
While users can access mobile websites on all search engines such as Chrome, Safari, Internet Explore and Firefox, mobile apps may or may not be available across all app stores like Google AppStore or iPhone AppStore.

Launching a mobile website is much cheaper compared to a mobile app. It is because while a mobile website requires only a one-time investment to create the website while a mobile app requires you to pay not only for creating a mobile app, but also paying every app store for showcasing it there.

Mobile websites, in some cases, are difficult to load because of the number of graphics and pictures used on a page. A mobile app does not experience this problem. It can easily optimize the page no matter how heavy it is. This is why apps like Instagram are preferred to be downloaded as an app rather than as a website.

In case of mobile websites, if there is an update in the content, the webmaster will have to send e-mails to the people who have subscribed their newsletter or have registered on the website. This limits the reach of his website, its content and also information about offers. In case of a mobile app, the webmaster has the option of sending in push-notifications for any small update or offer along with sending an e-mail. This ensures that each customer that has the app or is subscribed to the newsletter receives the information.

Apps and websites share a few features, including social sharing, mobile marketing and even click-to-map services. The business is also free to open both a website and an app to increase its reach.
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