This is an SEO best practice. The caption is the text that appears right below the image, explaining what you see in the picture. The description provides more context for search engines to understand your image (aside from the alt text). Just remember not to force the caption when it’s not needed.
Creating descriptive, keyword-rich file names is critical when it comes to SEO. Typically, your images will have file names like “IMG_120917” or something similar. This does not help search engines understand your image. If you sell organic skin care products, name your lotion image “vanilla-organic-body-lotion” instead.
When using social media for your 2021 SEO strategy:
Create value, don’t make noise:
Create content around topics people actually care about. If you’re creating content to fill up your blog space, then you’re wasting your time. If you’re not invested in providing real value to your readers, why should they invest the time to read your blog?
Don’t assume what your audience likes to read, do your research. There are a handful of tools like ahrefs
that assess trending topics, the top ranking pages for those topics and the social signals for the pages.
Write content people will want to share:
By using the marketing tools mentioned above, find the top 5 trending topics and choose one to rewrite, but make sure to add your own twist. Add a personal thought, ask a question or make a prediction, anything that will make the readers want to engage in conversation.
When you promote trending content on social media, do a little research into how others are talking about the topic. What hashtags are they using? Who are they tagging? Are people asking questions or stating their opinion?
This will help you to understand what language to use and strategies to take for that particular trending topic.
Join online conversations:
Don’t recreate the wheel. There’s a high chance your industry of choice has a handful of great social platforms and/or online forums where a valuable conversations are already happening.
Find where your audience is online and dig a little deeper to find conversations related to your chosen topic. Join the conversation, comment when necessary, answer questions and be a thought leader in the space.
Don’t be shy to link back to your website or blog, but use your honest judgement and ask yourself “is this a natural backlink?”.
Monitor social signals:
These are the measurements of a webpage’s social media activity such as shares, likes, engagement and reach. These might be taken into consideration when a search engine weighs the value of an article.
In conclusion, SEO is changing the way businesses connect with customers and the way consumers find businesses.
Businesses have to be more than just a product or service, they have to be a source of information if they want to soar to the top of Google, be thought leaders in their industry, and outshine competitors.
We’d love to answer your SEO questions and help you get ahead of your 2021 marketing plan.
100% Accurate SEO Predictions for 2021
SEO is difficult to predict because the Google algorithm changes depending on the prevailing issue. What you might think as a Category 1 issue may turn out to be a Category 5 issue next month. This change will definitely result in bigger problems to your website rankings.
If you don’t know where SEO is heading, strategy and planning become very challenging. Lucky for you, we have made it easy for you. Listed below are the SEO predictions for 2021 that experts share.
Focus on Speed
Speed is everything for SE0 in 2021 and we’re not talking about site speed alone.
The recent technological advancements have allowed people to get connected
anywhere they go. This has let people adopt a fast-paced lifestyle whether they’re on transit or not.
In other words, your site will be ignored if your content can’t be accessed right away. More than the site speed, your content should also be relevant and offers value to readers. The way you present it is the challenge. You need to provide the user with the exact content that they’re looking in the quickest time possible.
Whether your content is accessible through organic search or internal links
, they need to be accessed immediately. Otherwise, users will simply jump to another site that offers them the speed they need.
Many users can’t tend to leave a page when it loads more than two seconds. Once they’re on the page, they have the same fast-paced mentality when looking for the content they want. Aside from knowing what the users want to learn, try to understand their method and reason of access.
Search Console might have notified you about the mobile-first index. Since 2021, Google has begun the process of transferring websites to mobile-first index. This means that Google indexes and ranks your page according to its mobile version.
Keep in mind that this index doesn’t mean only mobile. There’s one index which evaluates both desktop and mobile versions. However, once the website has migrated, Google will use the mobile versions to rank
Now that the mobile version is the primary factor for ranking, you shouldn’t wait to make your website mobile friendly. To be mobile-friendly, of course, you need to make a mobile version of your website then crawl them with a mobile bot and check the loading speed.
Matching User’s Search Intent
Have you tried clicking on a URL in the search results and found out that the information isn’t what you need? Gone are the days that the focus of SEO is backlinks
and keyword density. In 2021, SEO will focus on content optimization that meets the search intent of users. With the evolution of search engines and SEO, SEO will become more dynamic and enthralling in the future.
Google has dealt with a lot of pogo-stick issues these past few years where users bounce off each time they click on an irrelevant link. To enhance its user experience, Google will introduce many new search engine features each year. All new features will help users search the information that they’re looking for in the quickest time possible.
Now, getting a spot on the first page is no longer enough. Your website needs to be featured in the new Google features, like featured snippets and knowledge panel. Simply put, your website needs to be seen everywhere.
Another thing that you need to consider is the relevancy of your content. Compared to previous years, Google has a better understanding of the search intent of users. That’s why you see a lot of image packs and video carousels on the search engine’s search results.
Here’s a tip if you want to get a better ranking on certain search queries. Google those certain keywords and find out what form of content grabs the top spot of the search engine
results page. If it’s a video, you should probably make a video content.
Guide to Effective SEO strategies to Improve Ranking in 2021
Improving your ranking takes time and effort. But there are a few SEO strategies
out there that are simple to do and will provide good results. Here are some the best SEO strategies for 2021.
#1 Use Video
It’s predicted that most of the internet traffic will be spent on the video. That’s why it’s important that you make a video to optimize your content. Try embedding it in your landing page and see how your conversion rates increased and your bounce rate improved. The lower the bounce rate, the higher Google will rank your page.
#2 Create High-Quality Content
To improve your ranking, be really informative and set up yourself as an expert in your industry. Post trends, news, and just about anything that relates to your audience.
Find a way to link your blog to your niche and include links
to your other pieces of work.
#3 Track Your Site
Tracking is really important because it can help you determine the problems with your website. Find out what pages have a high bounce rate and improve those first. Google Search Console and Google Analytics are among the best tools to check your traffic and problems with your pages. Installation is easy as long as you have server access.
#4 Secure An SSL Certificate
Since 2014, SSL is a factor for ranking websites. This is especially important for e-commerce websites where security is important. Cybercrime has been rising and people want security when sharing confidential information on the web.
#5 Create Your Listing
Another great SEO technique
for 2021 is map listing. This is something that will offer value to your website. Use Google MyBusiness to get your site listed many times on Google.
The good thing about Google MyBusiness is that it will link back to your site and make it more visible on the internet. When making your listing, make sure you provide all necessary information. Try adding some good pictures of your location, team, and products to help build trust with your customers.
SEO Trends for 2021 You Need to Know
As the New Year unfolds itself, website owners are looking for ways to improve their rankings. As SEO experts in Arizona
, we've listed the SEO trends you need to watch out for this year. For starters, the following are the three SEO trends that you should prioritize for better rankings:
Secured websites are a must
A big thing that will change the ranking field is how secure websites are. Take note that Google is considering website security as a major ranking factor. Websites with an SSL certificate will beat those without an SSL certificate in Google, everything else being equal.
Take note that website security is paramount for e-commerce stores that collect payment information from their customers. This is the reason why there are the GDPR and other laws that impose sanctions on website owners who won't prioritize the safety and privacy of their visitors.
Moreover, you should know that hackers are inching closer to SMEs due to their vulnerability. Aside from ranking better, website security can also prevent a data breach that will compromise your customers' information.
Aside from installing security layers, you should also use strong passwords and avoid giving website access to people you don’t fully trust.
If you want to boost your web security, you can hire SEO services in Arizona to help you out.
Websites optimize for voice search
Voice search is here to stay! According to statistics compiled by Backlinko, about 40% of all adult internet users will use voice search every day. Also, about half of all internet users will use voice search to look up a product online. Lastly, voice search traffic has increased 35 times between 2008 and 2016.
With these numbers, it should go without saying that optimizing for voice search is the next big thing. So how can you do it? SEO monthly packages in Arizona can help.
Conversational keywords instead of choppy query strings will be useful. This mimics how a normal person would speak to Siri, Alexa, Cortana, and other voice search technologies
. In fact, experts foresee that by 2021, 50% of all internet searches will come from smart voice devices.
Aside from proper keyword selection, you should focus on informational, navigational, and transactional content. These types of content comprise a large chunk of voice traffic nowadays.
CTR and dwell time are set to become critical ranking factors
Last but not least, you have to improve your click-through rates and how long a visitor stays within your website. Search engines take high bounce rates as a sign of poor content, thus they rank such sites lower.
If you want to increase dwell time, you need to keep your pages interesting, both content and design-wise. For those who find these tasks technical, small business SEO packages in Arizona will be a great investment.
Also, short dwell time will mean that the visitor isn’t happy about your content. It’s also possible that the information you provided isn’t very helpful or relative to their search query.
SEO is a vital component of online marketing in Arizona. So for this year, you have to add new tricks under your sleeves. That way, you can outrank your competitors and boost your bottom line.