Search Engine Optimization (SEO) has got many protractors claiming the numerous benefits that this free, albeit tedious, internet marketing method can bring for a website’s traffic. Some may even say that SEO is the only tool that a website would ever need. However, others have claimed that Pay-Per-Click (PPC) marketing is the better way to go. We take a look at what SEO and SEM really are to distinguish if this is true.

Comparing SEO and PPC

While both SEO and PPC are under the umbrella of internet marketing or more specifically Search Engine Marketing (SEM), there are some key differences between the both. Firstly SEO is a relatively free strategy in internet marketing, can its processes can be easy to learn and implement. PPC on the other hand, is paid advertising that

Which is the better approach?

If time is on your side and you are looking for a lower cost or even DIY method of helping to increase your website’s search ranking. Then perhaps SEO is the way to go, especially if you are an internet entrepreneur working on your start-up. However, it must be considered that the SEO approach can indeed take time and continued effort to show results. This can take between 6 months to 1 year.

On the other hand, if you are looking for more prominent and speedier results in your internet marketing campaign, then PPC could be your preferred option, even if it is pricier than SEO. Some research has also shown that even though PPC can help expose the advertisements to search engine users in a faster way. Yet for some consumers, there is a possibility that they would be likely to ignore the advertisements as compared to when they do through an organic search.

While both has its benefits in terms of reaching internet marketing goals, their outcomes are largely very different from each other when it comes to enhancing the overall internet marketing campaign. As such, sometimes internet marketing agencies will recommend a mix of both SEO and PPC for a solid marketing campaign.

Conclusion: Get the best of both worlds

It seems that the most optimal way to gain the most traffic to your website is through a combination of both search engine optimization and pay per click marketing. While some may argue that PPC can usually do an excellent job on its own, ensuring that your search engine ranking will strengthens organically and over a reasonable amount of time will help your website retain that ranking level.

At Cloud LGS, we’ve worked with many clients on dual SEO and SEM linked projects with success. We’re attuned to your internet marketing needs and the ultimate goal – making a profit. If you’re looking for a reputable and innovative internet marketing management firm to work with, contact us now.
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