Millions of online users search popular search engines like Google and Bing every day for businesses like yours. These searches are done fast and decisions are made even faster. That is why it is so important that your business's website ranks on the first page of search engines. Your position on the search engine results page (SERP) can and often does determine whether a potential customer finds you and chooses to do business with you.

At Cloud LGS we use numerous digital marketing techniques to help businesses build their online presence. We are experts in SEO, PPC, content marketing, and social media. When it comes to SEO, we know that the best results comes from a combination of on- and off-page SEO tactics. On-page SEO refers to tactics implemented on your website. Off-page refers to practices conducted throughout the online world.
Here is a list of 5 off-page SEO techniques:

1) Social media:
It is no surprise that in today's digital world, social media has become the most easily available and widely used tool to connect, grow, and do business. One of the most important techniques is social media engagement. By engaging with your online audience, you are able to connect with potential customers and develop loyal brand followers all over the world. Connecting on social media also creates more backlinks to improve SEO. Social media platforms like Facebook, Twitter, Instagram, LinkedIn, and Pinterest are paving the way businesses reach consumers. Social media allows businesses to stay relevant, trending, and in front of a large audience.

2) Blogging:
Another great technique that is simple but highly effective is blogging. Blogging is your business’s dedicated space to establish a voice for your business, inform visitors about your business, what you do and why you do it, and become a thought leader in your industry. Blogging helps establish your expertise in the products or services you offer. Blogging is also great because it helps you connect with the people who are interested in your work and also enables them to interact with fellow followers. This forms a network between your business and audience. Even if you feel like just getting out there and putting your thoughts down blogging is an excellent way to increase SEO and share your business’s message.

3) Forum submission:
Forums offer a space where groups of people share and talk about a specific topic. Forums are beneficial in connecting with people who are looking for or are passionate in knowing more about the type of products or services you provide. Connect with your community. You can do this by participating in forum submission that are similar to or related to your website and what you offer. For example, if you sell outdoor supplies, jump into camping forums, adventure forums, and nature forums. Make sure that you are active in engaging with other people by answering questions, replying to messages posted, and adding insight to the group. Giving good, positive advice will change how your business is viewed. Forum submission has proven to contribute to SEO and an increase in organic search rankings.

4) Photo sharing:
Photos have far more engagement than text alone. Using photo sharing adds a visual element to captivate audiences and show them what it is your business does. Photos contribute to SEO by being able to add tags and descriptions that include selected keywords. Social media platforms that heavily promote photo sharing include Instagram, Flickr, and Pinterest.

5) Article submissions:

Article submissions in densely visited directories is a phenomenal way to attract attention. One thing that you need to ensure during article submissions is that your content is engaging and unique so that your readers want to come back for more. SEO articles fulfill Google algorithms to help increase rankings.

Off-page SEO can drastically increase a website’s organic search rankings. Connect with Cloud LGS today to find out how we can implement the best digital marketing strategies to get your website ranked on Page 1 of Google.
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