Have you created a SEO friendly website? That's the first step towards creating a Google Analytics account. Google Analytics helps businesses grow; here's how.
Google Analytics is a "freemium" website that offers web analytical services to webmasters. These services let you keep track of the traffic generated on your website. Google launched Analytics in 2005 after Google acquired the company Urchin. Google Analytics is the most widely used analytical service on the internet, plus it's free.
Step #1: Sign Up
It is the easiest step. Go to www.google.com/analytics
and on the left hand top corner, you will see a sign asking you to either sign in or create an account. If you already have a Google-related account that you use for YouTube or Google AdWords, then you simply need to sign in, but if you don’t have any such account, click on create an account.
Once you have signed in/signed up, the site will redirect you to the homepage where you will find the option “Access Google Analytics” on the top right corner of your screen. Click on that button.
The next page requires you to fill in details about your SEO friendly website
for setting up your account. In order to do that, you will have to fill in details about your website such as the name of your website, its URL, its category and the time zone. Once you are done, click on the Get Tracking ID button, and agree to the pop-up Terms of Services after reading it. Your account will be created.
Step #2: Installing Tracking Code
Once you’ve signed up, your tracking code setup will come up on the screen. Now, if you are using WordPress to manage your site, then all you need to do is download the Google Analytics for WordPress Plugin. Then, under "Setting," enter your UA code manually. But if you are not using WordPress, installing the code otherwise is also easy.
Simple copy the code and paste it before the ending the head tag in your HTML code and the save it. As Google says, most websites reuse one file for common content, so it’s likely that you won’t have to place the code snippet on every single page of your website. And finally you’re done! Just wait for Google to recognize the installed codes, which can take up to a day. If everything is installed correctly, the phase “Status: Receiving Data” will appear next to Tracking ID.
Step #3: Add a Second Admin User
Your account is fully set up and will start tracking data in the next 24 hours. This step is a recommendation; you should set up a second administrative user with an unrelated G-mail address. It is a backup plan to make sure if you lose access from your main Google Analytics account, you can use the other account. You can add users at either an Account level or a Property level.
By following the steps in this guide, you should be able to easily set up your Google Analytics account and better track how web traffic affects your business.