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If you have a website and are looking for extensive marketing of your brand through a website, then it's important to create high-quality backlinks to the site. When many links over the Internet point to the same site, it signals to search engines that the page is relevant, has valuable information that people recommend and should appear as a primary search result. In order for your website to be found, you need to get high-quality backlinks to your website.

There are ways to get quality backlinks through content marketing:

1. Create content that attracts high-quality backlinks - To create links through content, you must always start by creating quality content that is valuable and interesting. Most of the times linkable content stand out by offering something amazing that may be surprising too. This type of content fits into these following categories:

1. Newsjacking

2. Trending topics in different cultures

3. Presenting new and foolproof data

4. In depth guide content

5. Resources

2. Promoting content to targeted publishers and influencers - The first step of using content marketing to build links is publisher outreach. Once you are done creating your content, it is time to promote it to targeted publishers and influencers who will share your content with their audiences and link to it from their website. For this, publishers should be targeted publishers should be ones that are likely to refer to your copublishers should also have high domain authority.

3. Optimizing existing links - For effective content marketing strategies, optimization is the key to your success because it helps search engines determine the relevancy of web content. If the links on your website are not working properly, it may decrease your search ranking and make your content marketing strategies less effective.

4. Blogging and article submission - One of the best content marketing strategies that help get quality back links to your website through content marketing is blogging, guest blogging and article submission to targeted publishers. It gives Google what it looks for and even retains the interest of the customer on your website. Marketing is not all about selling. It’s also about telling a story that gives them a reason to be your customer. High quality backlinks help people find your story.
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