In order to attract more and more customers and potentially increase your sales, you must maintain an internet presence. Marketing your products online not only lets you expand your business, but also helps you gain more customers. In order to take your business online, you need to design a website or hire someone to do it. But the story doesn’t end there. After you have created a website, you need to let people know about it.

Several different models of online marketing exist. Of course, word-of-mouth is the most convenient and effective form of marketing anything. But its impact is not widespread. Various other online tools can make marketing your website easier and save you time. Search engine optimization (SEO) is one of the most popular ways to market your website online.

SEO is nothing but an activity to ensure that when internet users search terms relevant to your business, your website shows up on the result page of the search engine. The higher the ranking of your website on the search engine page, the better larger the amount of traffic you will receive. Better traffic means a higher chance of you making a sale. In order to improve the ranking your website, you need to keep into mind certain things.

Google has developed a SEO starter’s guide for people who are absolutely illiterate regarding SEO and how is it more fruitful than other online marketing methods.

Page Title: It is important to keep a catchy and yet simple page title for your website. This is because when a search is first made, it is the title that attracts the customer. If the title seems irrelevant to him/her, then you lose potential customers. The title of your homepage can consist of the name and other information like your company's location or its main focuses or offerings.

Page Content: After the title, the next most important element is the content of your website. Not only should it be attractive and unique, but it should also capture the interest of the customers and spur them to navigate the site. When creating new pages for your website, remember to choose separate titles for each page. It’s better to avoid single title tags across all your website’s pages.

Meta Tags: Along with your page title, a short summary of what your site offers also displays on the search engine result page. This summary gives users clues whether the content matches what they are looking for. While using meta tags, businesses should avoid using only keywords for description. They should also avoid making it too long. Just a line or two captures the essence of the particular page for which the customer searches.

URL Structure: While creating a URL for your webpage, consider if it is user-friendly or not. A URL should describe the main element or the title of your page instead of some random file numbers. Also, it is better to avoid large URLs that may intimidate the customers or make copying and pasting your URL cumbersome for those trying to share it.

Site Navigation: It is a very important feature of your site structure and an important reason for the success or failure of your website. Make sure your website is easy to navigate for a seamless experience. If the visitors fail to understand how to navigate in your website, it can pose a huge challenge for your business. For example, list the contact information in a readily visible space on each page of your site, including the company name, physical address, mailing address, phone number, web address and email.

SEO is the next big thing in terms of online marketing. Do your homework and dedicate adequate time to understanding what kind of content your potential customers want. Adapt to the changing trends of online marketing and make sure your website is simple and mobile friendly, yet attractive.
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