Google is one of the most popular search engines on the internet today. With about a market share of 68% in the USA and 90% in Europe, it is the most trusted. It is not only popular among the users that seek result on Google, but also among the buyers and sellers who wish to buy or sell their products through Google.

The businesses can opt for search engine optimization (SEO) for the purpose of advertising the businesses online. It not only helps them generate traffic on their website, but also increases the chances of sales. Google is the most loved search engine when it comes to SEO. From a business’s point of view, certain keywords are put in the SEO and the website will display when the same when users search for them.  But how does that happen? For a search engine result to be displayed by Google, it has to run various formulas or algorithms that decide the ranking of a particular website based on the key words that are put in the search bar.

According to Google Inside Search, as you search for anything, the algorithms get to work looking for clues to better understand what you mean. Then, based on the clues, it pulls out the relevant documents from ‘The Index’ or the already available data stored and categorized in the Google server. Finally, the results are ranked using over 200 factors. And this whole process takes 1/8th of a second.

In such a scenario, it becomes really important for the businesses to know the algorithms so that their website has a higher ranking compared to others. Google also needs to constantly update its algorithms to get you the relevant results. For this reason, every year Google changes its algorithms about 500-600 times. Sometimes the changes are very minor and the other times they are major (eg. Penguin, Panda, Mobilegeddon etc.) and the public at large is notified about them.

Google rolled out a  similar, major “Mobile Friendly Update” on April 21, 2015. This update is popularly known as Mobilegeddon. Google, in a rare move, pre-announced the update when it said that its algorithms will now be affected by a mobile-friendly website. This move came after the reports that there was a 4.7% increase in the mobile-friendly sites in March and April. In 2013, for the first time ever, mobile internet usage was more than the desktop internet usage. This means that with the growing technology and accessibility of internet and smartphones to more and more people, mobile internet is turning into a phenomenon.

In case you want to find out if your website is mobile friendly or not, consider taking the Google Mobile-Friendly Test Tool. Mobilegeddon, as many believe, is not the end but actually a beginning of many more major changes to come that will favor the changing trends in technology. After this update, the businesses that lack a mobile-friendly website will likely lose online traffic. Also, Google has never before discriminated between mobile ranking and desktop ranking. This update underscores the importance Google has been giving to the changing trends of how people access the internet.

If your business generates maximum sales through online marketing, then it is important for you to focus on these updates by Google. Make sure that you check if your website is mobile-friendly or not and do any needful changes.
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