If you plan to choose an online marketing model, you will most likely select Search Engine Optimization (SEO). According to Search Engine Land, it is the process of affecting the visibility of a website or a web page in a search engine's unpaid results, often referred to as "natural," "organic," or "earned" results. Businesses can choose from various search engines such Yahoo!, Bing, and Google to perform an optimization for their website. Among all the options available, Google is the most popular search engine as it handles searches for about 68% of Americans and 90% of Europeans. Using Google surely guarantees an increase in traffic on your website if you use for the right SEO options.

All the search engines use a set of formulas that lets them generate a specific result when users search. Known as algorithms, these formulas determine the ranking of your website on the result page. To obtain a higher website ranking, you need to make sure that the SEO matches the algorithms so that Google gives your website a priority over others. Google keeps most of these algorithms secret. But you can decipher some of the key secrets to getting your ranking higher in the search page.

Web content is the most important factor that affects your website ranking. Google tracks websites for updates. If you constantly post fresh content and make your site attractive, you are more likely to receive a higher ranking compared with others. Your content needs to include the key words relevant for SEO purposes.

Page Level - To maintain a good page level, include plenty of features like header tags, meta tags, title tags, internal links, and page content. Google carefully scrutinizes the header, meta and title tag for finding keywords when a search is made. That's why it's important to include the keywords of SEO in these tags.

Website Speed - Google has stated that speed of the webpage directly affects the website’s ranking in its algorithm. A slow page negatively affects your business for two reasons. You may not receive high ranking on Google's results page and web users may feel frustration using your cumbersome page.

Mobile Friendliness - In its latest update, Google has stated that it will give more preference to the websites that are mobile-friendly. Make sure all devices can load, view and use your page effectively.

Inbound Link - Hyper links from other websites that point to your website help increase your website's ranking with Google results. For example, if you write an article on your website to which someone else links, that helps your site gain higher Google results ranking. The more hyperlinks others make to your website, the higher raking your website receives. This brings us back to the first point because your unique, attractive web content generates greater hyperlink opportunities with others.

Google uses more algorithms, but these are the most important ones. Bear these in mind while developing your SEO and you will be guaranteed to get a better ranking for your website.
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