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Responsive Web Designs, according to Hyphenet, are those website designs that seamlessly adjust to fit the user’s device, giving them highest quality experience of your design and content. Be it a new business or an old one, a large business or a small one, everyone is going online these days. With the sudden technological boom that has come about in the last decade, no business can think of expanding its customer base without online marketing models.

With the increased use of tablets, phones, desktops and all the other gadgets that support internet surfing, businesses struggle in choosing the media where they want to market their product. Sure, they can create one website, say for the desktop, and be done. But if the users are using their phones, they may not be attracted to the content or may find the website too complicated. This can drive away lots of potential customers for a business.

Thus, the businesses should choose a proper model of marketing to reach out to their customers. It can be a responsive web design website, a mobile friendly website, or a mobile app. But one of the most cost effective and business friendly solution is the responsive website.

Here are 5 reasons why one should choose this model over others.

Flexible
A responsive web design is very flexible in terms of its coding, user interface as well as resolution. It can adjust to any type of device screen that is being used by the user. The images and graphics adjust themselves in a fluid way and make the site mobile friendly as well as desktop friendly.

Cost Effective
Imagine if a business model requires you to build an online website and target both mobile using and desktop using audience. If you make two different websites for both the purposes, then it will cost you double the money and it consume more time. Responsive web design gives you the perfect solution.

Google-recommended
According to Google, because these websites have the same URL and coding, it becomes easier to index and organize content. Also, because the content is on the same URL, it is easier for the customers to interact with the website with whichever medium they like.

User-Friendly
The content of your website is secondary to a user. The foremost appealing is the user-interface or how attractive your website looks and feels in each medium that they use. This is one of the most important reasons why businesses should opt for responsive web design. They attract the customers irrespective of the device a customer uses and make it easy for the business to maintain two websites for the same purpose.

Ensures higher revenue
Because your website is device friendly and user friendly, you will naturally attract more traffic. And a higher traffic on your website increases the chances of higher sales and revenue. It also helps your website getting a higher rank in search engines, which helps you attract more customers.

The choice is yours. If you want to reap all the benefits of having a responsive web design, then look for the best company or professional who can offer you what you really need.
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