Seen as a luxury item only a few years ago, Smartphones are now considered staple goods. They have significantly changed the lives of millions of people and also how businesses manage desktop websites.

According to iMarketing Factory, approximately 1 million websites operated in 1997 and the number rose to 10 million in 2007. With the boom in number of mobile phone users (which is now around 3 billion), the number of websites have also shot up from 1 million in 2007 to 100 million in 2015.

It's being called ‘The MobileGeddon’. Though the name seems a little dramatic, it bespeaks the drastic impact of smartphone use. The new changes released by Google are a perfect example of that. According to its new algorithm, ‘mobile-friendliness’ is another factor considered while displaying the results. The year 2014 was the first time ever that mobile usage of internet overtook the desktop usage. According to InMobi, majority of the traffic on websites comes from mobile devices now. Not just that, as much as 50% of the local searches are carried out on mobile devices. If your website is not mobile friendly, then you are sure to lose a lot of potential customers.

A mobile-friendly website means more than a website that can be viewed on mobile device. It is also a website that can be viewed and navigated easily on mobile phones. And more importantly, it needs to be user friendly. You might still wonder how it gives you an edge over your other competitors. Studies show that only 2% to 10% of websites have been designed specifically for mobile phones, in spite of the large number of mobile phone users surfing the net. Therefore, having your own mobile friendly site is definitely going to get you a step ahead of your competitors. Companies with a mobile-friendly website can win customers to their brand more readily than those without one.

Also, more than 50% of the traffic on social networking sites like Facebook and Twitter comes from mobile phones. Even other sites like YouTube get a lot of traffic from mobile users and with a new emerging trend. More than 60% of the users have started watching their favorite shows on the phones.

Consider the growing popularity of online shopping sites like Amazon. The traffic generated by mobile users is sure to go up. Ninety percent of people report moving between devices when completing a task. Offering an engaging mobile experience increases the likelihood of customers revisiting your website. According to some experts, the companies that are able to create interest among the users through their mobile sites are also the companies that are most likely to turn website users into buyers. If a mobile website appeals a customer, he/she is more likely to buy products/services from that website.

Don't wait for more of your competitors to move ahead of you. Having your own mobile friendly website will certainly increase more sales for your business by making your site more accessible to the fastest-growing segment of website users.

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