Having to manage or start a small local business is not an easy task. Decisions in regards to advertising and how much you should invest is a highly challenging aspect. During the early stages for small businesses, advertising plays a crucial role in whether the business will make it or never get the ball rolling. However, advertising has considerably changed over time. New strategic plans always involve video marketing.
Video marketing is good for small businesses because creating videos gives businesses the opportunity to be creative and show consumers why they are unique. The latest marketing trends involve the use of video marketing and content marketing. Video marketing is so important for small local business because:
1. Effective customer interaction:
The latest marketing trends in digital marketing show that making of a video gives you the opportunity to interact with clients by allowing them to get to know you and your business. Content marketing, on the other hand, promotes the product and local business by publishing articles and social media posts online about the company. This also helps people find your website and become potential leads.
2. Video to e-mail marketing:
Adding video to digital marketing platforms
like e-mail marketing boosts customer interaction. Customers tend to open the emails they've received and click on the content links.
3. Ease of using videos:
Another good thing about video marketing is you do not need not hire a production team to shoot videos if you can’t afford it. You can make a video yourself by using your phone.
4. A Higher rating of a company:
By using video and content that employs SEO techniques, you can increase your rank on Google. SEO content
will make it easier for people to find your business. Video marketing improves your overall rating and helps small local business have a better business flow.
5. Good reviews can always help:
Video marketing helps in greater optimization opportunities. Videos have feedback loops built in it. You can measure the click-through rate, drop off or the number of times it was watched. Video marketing helps businesses know what's working and what's not while marketing.
If you have a message, then a video is the best communication channel. Video marketing is one of the latest marketing trends
and is effective for small local businesses.
6. It brings products/services to life:
No brand stays stagnant and earns more sales in the process. Eventually, your business strategy has to evolve including how you package your service or product. Videos bring your business to life through moving graphics that are interesting than reading plain text reviews and testimonials. This way of storytelling creates an immediate impact which will likely encourage a reader to avail what you’re offering.
Video content puts a face to your business. It lets you speak directly to your potential consumers without the need for disruptive e-mails and cold calls.
7. Videos are the future of content marketing:
It’s not enough that you’re on the local listing services Arizona has. Every business competitor is there too. You need to evolve or your business will die together with the old social media optimization Arizona uses. According to Forbes, online content will be composed of 80% video marketing by 2020. Take note that about 90% of viewers base their purchasing decision on videos they watch. If your company doesn’t have one, you won’t have this increased sales or potential lead, to say the least.
If you’re afraid of investing in video creation, it pays to know that video marketing
has the highest ROI compared to other content.
8. Builds trust faster:
So it’s a given fact that video content is engaging and far more interesting than text alone. But is that all you reap from it? Well, video marketing also builds the trust of your consumers. And as far as I know, this is the gold standard for a successful branding campaign.
Videos are more personal and it gives you the power to include everything you want to say. But take note that as much as video marketing is powerful, it can be your biggest enemy if you do it wrong.
9. A better information vehicle:
In the social media sphere, Facebook garners about 8 million views on videos uploaded to its platform. This speaks of engagement which is better than posting text and photos. A lot of readers are too lazy or occupied to scan a whole body of the manuscript. They want content that’s digestible right away. Videos are the answer.
Video has sounds, images, and other content. This is a one-stop information vehicle for your product or services. There’s no need to visit another page aside from where the reader can avail your service once he or she decided to put the money on the table.
10. Reaches more mobile users:
Humans are visual beings. They learn more through visual cues. This basic fact about your readers is enough to explain why videos are far engaging and have the ability to reach a wider audience. When content is shared online, videos gather more attention than plain text. On this alone, video marketing is a winner for businesses.
11. But it’s not just about creating and posting videos:
If you’re in the hook of the latest Google algorithm updates, you’ve probably read about the mobile-first roll out. This means that the search engine giant will start focusing on mobile-optimized content
. Make sure that you optimize your video content for viewing on mobile devices.
Do you need help with your video marketing campaigns? An SEO expert in Arizona can help you out.
12. It ranks you higher in search results:
The truth is that adding videos on your website content will boost your chances of appearing on the first page by 50%. Take note that about 75% of internet users never click on the following pages. With this, your business gains more exposure and enjoys more potential leads.
13. It gives you access to the second largest search engine in the world:
YouTube is the second-largest search engine in the world next to Google. And since Google owns the video-sharing platform, it makes total sense why online marketing in Arizona should use video content. By being present on this platform, you can gain more visibility to your target audience.
14. It gives your audience what they want:
Every SEO expert in Arizona will agree that almost all internet users crave for video content. Not everyone will read a full-text post. Video content is easy to digest
and you get to target even the laziest audience out there. Buying SEO monthly packages in Arizona will get you started.
15. You’ll show more on social media feeds:
There’s a good reason why small business SEO packages in Arizona include video content on their strategy. Video is the life of social media. Video content goes viral and it can reach more audience than any other form of media.
16. You can send a better, stronger messenger:
Video content allows you to showcase your message in a more human way. It gives your brand identity and face that your audience can relate to. If you don’t have any background to video production, our SEO services Arizona
got you covered.