One of my greatest passions in life is travel. I am always searching for new places to go, savvy traveling practices, must-see’s, must-eat’s and must-do’s. Will I book my hotel through a travel directory, will the website for the best bakery in Italy show up, or will skydiving adventures over Dubai be what I find in my search? The websites that are presented to me on the first page of Google, Bing or Yahoo! are sites that contain the same keywords I use in my search and are usually the sites that I, like most users, will gravitate toward checking out.
In SEO, keywords are the key words and phrases used on and placed within your website so that potential customers can find you. Sounds simple right? Not quite. When it comes to developing an SEO plan for any business with the goal of getting in front of more eyes and converting more web visitors into customers, it takes research and strategy. The SEO experts at Cloud LGS perform an initial review of your current website and analyze its SEO status.
We’re looking to see where and why your business is receiving its current search rankings. We find out which keywords your website is actively using and what keywords most people are using to search for your type of product or service. At Cloud LGS, we suggest the best keywords for your business and geo-target keyword sets with at least three terms. There are definitely methods to our keyword madness!
For potential customers to find you, you have to show up where they’re looking. SEO experts do this by matching the searches of web users. Google is continuously releasing new algorithms enforcing the quality of good content. When your selected keywords are used 3-7% of the time on a blog article or web page, it shows search engines that you have content relevant to a user’s search. Less than 3% of keyword usage will put your page or website at risk of not ranking and more than 7% alerts search engines of keyword stuffing, or trying to trick search engines into finding your page.
Keywords are vital to the success of an SEO campaign, in increasing your web traffic, and in getting your business in front of potential customers. Success is definitely in the details, the details are your keywords.