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No matter the size of your business or whether you are selling a product or service, leads are crucial to gaining more customers and building your business. Although there are a variety of ways to generate leads to your business, your website is the single most powerful lead generation tool in today’s constantly evolving digital age. If your website isn’t bringing in qualified leads, the following five reasons might be to blame:

1. Your website isn’t aesthetically pleasing. 
Let’s face it; people like pretty things. They don’t like Comic Sans, cheesy stock photos or anything resembling a website lost in 2008. Your website should be streamlined and consistent with your brand. Simplicity, consistency, a clean color scheme, high-impact photos and eye-catching fonts will help you catch the attention of visitors.

2. Your website isn’t functional.
Ain’t nobody got time to wait around for your website to load. If your website takes too long to load, they are likely to leave the page and go elsewhere. Your website should be easy to navigate. Keep in mind that many people read web pages as they would read anything else - from top to bottom and from left to right - so services offered, listings, contact information and client testimonials should be easy to find.

3. Your website isn’t mobile friendly.
With today’s on-the-go lifestyle, customers are spending less time on their desktops and laptops and more time on their mobile devices. In fact, more people than ever will shop online and on their mobile phones over the holidays than ever before. If your customers have a hard time navigating your website from their mobile phones, they will go someplace else for the goods or services they’re seeking.

4. Your website is lacking useful content.
We’ve all done it; turned to the internet to find a solution to our problem. Business owners are doing the same thing, so it’s important to push out timely and useful information that will keep your potential clients and customers coming back for more. Consider starting a blog - not only will it boost your website’s SEO rankings and drive traffic, it will help you to establish your brand as the go-to expert and resource in your industry.

5. Your website doesn’t have compelling calls-to-action.
Take the next step in your relationship. Do so by strategically placing calls-to-action throughout your website. A call-to-action is a link or button on your website to drive prospective customers to become leads by filling out a form on a landing page. Get creative with your calls-to-actions and people will be more inclined to seal the deal.

Get ahead of your competitors by making sure your website is driving traffic and generating leads. Get in touch with us, and start generating more leads today.

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