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You know keyword research is vital; however, when attempting it, you realize that SEO services can be tricky and choosing the right keyword is not as easy as it seems. It's really difficult to pull in a greater amount of your optimal clients if you don't have the foggiest idea about the words they're using to search for what you offer.

Keywords are they essential for SEO marketing services. Keywords are basically the words associated with a business that when typed in a search engine generate results. This is what makes keywords an essential part of the local listing services. Here are a few tips that can help you in choosing the right keywords for your business to ensure successful SEO marketing services.

Landing Pages

Before choosing a keyword, you need to ask yourself on which page do you want your customer to land on your website. This will sort out a number of things for you. First, you will have prioritized the pages that require keywords to be assigned to them. Second, in case you would require same keywords for two pages, that can be done and you wouldn’t be spending an extra penny for it.

Widen your Horizon


Choosing a keyword is not merely a mechanical process. If done right, you can come up with extremely creative ideas that may even reduce the cost of buying the keywords and increase the chances of successful SEO services. You can take help from your friends and family to brainstorm about the keywords that can be used. In order to avoid duplication, you could make a spreadsheet in your laptop and copy down everything.

Keyword Research

Using the Google Keyword Tool, you can conduct a keyword research to determine the popularity of a certain keyword. Naturally, if a keyword is popular, the cost of buying it would be higher. If you are looking for a set of keywords, you may need to choose a popular keyword combined with few not so popular but relevant keywords for your local listing services to become popular.

Long Tail Keywords

Who says keywords simply need to be one or two words long? According to MOZ, almost about 70% of the search on Google is done in the form of long tail keywords that are about two to five words long. This gives the SEO marketing services ample opportunities to increase their websites ranking by focusing on these long tail keywords.

SEO services need to invest time and energy in the local listing services to gain popularity. This would require time and patience on the part of the business owner.

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