Pay per click marketing services have become one of the biggest and vastly used form of advertising. The company or firm that wants to display ads for their goods or services when the prospective clients enter relevant queries into search engines online. Pay per click marketing services
are structured in such a way that the advertiser only pays if a web user clicks on their ad. To put it even more simply, it looks like a silent auction. Google and other search engines as well provide this kind of marketing, and provide keyword research for websites.
The advertisers place bids on keywords on the search engines with PPC service providers that they think could be searched for on the web when a person is looking for a product that their company is selling or manufacturing. Keyword research for websites is beneficial for both the advertiser and the customer as well. The advertiser only pays for the number of times that their ads are clicked on. The customer gets to filter what they are looking for without pop-up ads that are unnecessary. PPC service providers work in such a way that all of the keywords in the searched order even if other words are present in that query are looked for.
If a customer looking for something particular, types the keywords or the phrases even if it contains other words the search engine filters those out and redirects the customer to the advertiser. The position of the ad is also very important. PPC service providers determine the position of the ad by the advertisers bid and other performance criteria. Keyword research for websites ensures that the advertiser is not charged for merely putting his/her ad up, but only when users click on the ad.
Some keywords are more expensive than others when using pay per click marketing services. However, if the advertiser uses proper strategy and different mechanisms, the cost can be curbed and managed to be lowered. Advanced keyword research strategies are performed to establish a list of keyword phrases that are most relevant to the service/good that the advertiser wants to market.
When the right keyword phrases are targeted using keyword research for websites
, the users are more likely to visit the website or request information from it. Long tail keywords could be a good strategy for especially when trying to rank in a highly competitive market with PPC service providers
. Pay per click marketing services use pay per click management tools that allow instant update of ad copy, keywords and bids. Ads are shown either at the top of the page or along the right column, depending on the volume of bidders. Keyword research for websites is highly effective is directing the traffic of bidders looking for the goods to the advertisers landing pages
Negative keywords to include in every AdWords campaign
When you are using AdWords to promote your business—especially your small or medium-sized business—every penny counts. But the problem with AdWords is that Google will try and show your advert to as many people as possible. It makes sense, right? After all, the more people who click on your ads, the more money they make. But it doesn’t make sense for you. Because, often, the people who see your ads are not the people you are trying to target.
Negative keywords can change all this, however. When you use negative keywords in your AdWords campaign, you are stopping your ad showing in any searches that use your negative keyword. This makes your ad a whole lot more targeted. And, hopefully, a whole lot more profitable too!
Knowing which negative keywords to use can be hard, though. But don’t worry, Cloud LGS is here to help. In this article we list all of the negative keywords we personally use in our campaigns. Feel free to copy them and incorporate them into your own Adwords campaign and reap the benefits of much more highly targeted ads.
Inappropriate negative keywords:
These are the kind of keywords that don’t belong in any Adwords campaign. Seriously, whatever campaign you are running, make sure to include all of these as negative keywords.
Cheap-related negative keywords:
Unless you are competing on price—which isn’t the best idea to start with—you’re going to want to avoid anyone looking for the cheapest product. These keywords will help.
- Close out
- Close outs
- Low cost
- Odd lots
- Short cut
- Short cuts
Employment-related negative keywords
A lot of the time, people will also be searching for jobs in your niche. Assuming you aren’t actually advertising for jobs, it will also be important to stop any job seekers from clicking on your campaigns. These keywords will ensure they can’t find your ads.
- Full time
- Job opening
- Job openings
- Looking for work
- New hire
- New hires
- Part time
Education-related negative keywords
A lot like job seekers, there may also be people searching to upgrade their skills in your search area. You don’t want these people clicking on your ads either as they probably won’t be interested in your product or service--unless it’s related to education.
Research-related negative keywords
If you’re selling a product online, you don’t want window shoppers clicking on your ads. You want to attract people who are actually interested in buying your products. Use these keywords to get rid of the tire kickers.
- Case study
- Case studies
- How do I
- How to
- Learn about
- Success story
- Success stories
- What are
- White paper
- White papers
Computer-related negative keywords
When people are searching online, there is a chance they will be searching for computer-related things. Again, these probably aren’t the people you are trying to target so these keywords will get rid of them.
- Open source
- Public domain
- Soft ware
- Windows 10
- Windows 2000
- Windows 7
- windows 8
- Windows 8.1
- Windows xp
Legal-related negative keywords
The law isn’t always on your side, at least when it comes to negative keywords. Use these to make sure you don’t appear for any law-related searched.
- Act of
So there you have it. There’s no longer any excuse to let your campaigns waste money. Implement these negative keywords today and you could potentially see an immediate uptick in your ROI. Alternatively, let us manage your Adwords campaign. We know how to optimize your campaigns to squeeze as much profitability out of them as possible. Request a free consultation today to get the ball rolling!
The importance of negative keywords in AdWords campaigns
If you are new to negative keywords, then this would be the best time to know them especially if you are planning to make an Adwords campaign or are currently running one. This is because negative keywords play an important role in generating traffic that satisfies any given Adwords campaign for any business or niche.
Basically, a negative keyword is a specific word or set of words that when entered in a search engine, will stop your ad from activating. The type of keywords, however, work just like ordinary keywords in such a way that they can be used in different matches such as exact, phrase, broad, and modified broad match. With this kind of attribute, you can modify negative keywords to suite your own personal traffic goals and objective.
The purpose of Negative Keywords
Negative keywords work just like managing an aquarium or fish pond. If there is a specific breed of fish like a Koi that is multiplying out of control, eating all the fish food and threatening the survival of the other fishes in the aquatic ecosystem, the ideal move will be to integrate another breed of fish, like a Janitor Fish, that would help keep the population of the Koi fish in check.
The same can be said for managing an Adwords campaign. If there is a specific keyword that is enjoying plenty of clicks and impressions, consuming a significant amount of your budget but is generating minimal conversion rate in return, then it would be wise to remove that undesirable traffic through the use of negative keywords.
Uses of Negative Keywords
The ideal time and way to utilize negative keywords will vary depending on the kind of website and the circumstances. When it comes to websites for e-commerce, unwanted traffic is often generated by three kinds of traffic: educational, discount, and competing for brand traffic.
Educational Traffic - This kind of traffic is easy to spot as they are driven to an e-commerce site due to keywords that are generated by inquiry-based keywords like how the product works and why they are useful - which are often made without the intent to buy. In these kinds of keywords, searchers are normally looking for information that is related to your product but not on its purchase.
Discount Traffic - The kind of traffic is driven by keywords that mean "discount" or "cheap". While these kinds of keywords can be a great way to generate significant traffic, they tend to eat up a lot of money for meager returns or minimal conversion rates. You want to remove these kinds of keywords so you can focus on those searchers that are truly looking for the kind of value or solution that your product or service is designed to offer.
Competitor Traffic - This is the third and last kind of search terms that you want to remove in your Adwords campaign. When a consumer is consciously looking for your competitor nine times out of 10, then you would be a fool to continue such as battle. So instead of wasting your time and money waiting in vain for those consumers to change their mind and choose your product or service, why not move on from them completely and focus your campaign on those that are looking for your product or even those that have yet to make up their mind on who to choose. They are much much worth it!
Eliminating disadvantageous educational, discount, and competitor traffic are just some of the ways in which you can use negative keywords ensure that you are not "barking at the wrong tree" and wasting your precious time and resources and keywords that won't give you that positive ROI (Return on Investment) that you need.
In terms of using negative keywords, thorough research needs to be done to ensure that you are eliminating the wrong keywords and not the ones that have the potential to drive profitable traffic. For instance, if your business involves selling shoes in Dallas Fort Worth, you want to know who your competitors are so you can use accurately input their brand of shoes as negative keywords.
Through this kind of accurate selective process, you are saving your own ads from being clicked or expended when consumers are directly searching for your competitor's brand of shoes, saving you from unnecessary costs that should otherwise be focused on consumers that have the potential to purchase your own shoe line.