Search Engine Optimization (SEO) is the process used to rank websites on search engines like Google, Bing, and Yahoo. SEO evolves every year and involves strategies both on your website and off it.
Combining killer content, constant updates, strategic tagging and linking, relevant keywords and social media content has been proven to help businesses rank higher in more searches and get in front of more customers.
HTML is the standard language for documents that tells internet browsers what elements it contains and which ones need to be displayed on your screen. HTML is a huge part of SEO because it communicates the right information to readers as well as to the search engine. Using the right HTML tags correctly can greatly improve the SEO friendliness of your website. Diving into HTML tags can boost your website’s SEO and put you at an advantage over your competitors!
By now, most of us know the importance of relevant keywords when utilizing search engine optimization for our websites. But what about the placement of said keywords? Keyword placement on your website is extremely important to search engine recognition because it helps both the readers and search engines know what topic of content is on the webpage. It is essential to use keywords in a natural way throughout the page by including them in titles (H1 tags), headings (H2 and H3 tags) and body content. You can choose the right keywords for your website by doing keyword research within your business’s industry.
Did you know that the images on your website need to be SEO optimized, too? Making sure all of your visual content is up to par is a great way to improve the overall look of your site as well as its quality score. Not only is image search extremely popular on search engines, images you use impact your website in positive or negative ways depending how they are used. First and foremost, the right file type is super important. Different types (PNG, JPEG, TIFF, GIF etc.) have pros and cons to each. Make sure you are using the one right for your website and content. You should also name your image file something relevant to what it is, so search engines can find and use them properly. You can also use SEO friendly image alt text to make sure viewers know what the photo is, even if it doesn’t load properly. Using quality images on your website in the right way can massively improve your SEO rankings!
By this point, nearly everyone you know probably has at least one social media profile. Businesses are also using social media as a way to be more personal, more fun and increase engagement with their customers and fans. Social media profiles have the opportunity to rank in search engines, which can boost brand awareness. Not to mention, since social media is so huge, people often utilize social media as a search engine and discovery platform in itself. Having a strong social media presence will improve your overall reach and can even make you go viral!