https://www.cloudlgs.com/wp-content/uploads/2014/05/soc.jpg 1200 1887 burgersmith https://www.cloudlgs.com/wp-content/uploads/2021/10/logo-1-2-pdgl92tgspsvf0865reotil5nm74g8b134epz92j5m-1.png burgersmith2014-05-11 18:55:312021-10-10 06:05:41How to Build Your Social Media Marketing Strategy for 2022 (Plus Tips on Engaging Your Audience)
Building a brand on social media (especially this day in age) is essential for growing your business long term. Because social media is so saturated, it’s important to make sure you have an optimized strategy that you can stick to.
If you want to build a social media content strategy that gets results, you must know what to do. Keep reading to learn about this here.
Lock in Your Mission, Vision and Purpose
Every business needs a brand, and every brand needs a purpose. Mapping out your content strategy for social media needs to be customized and personal to your vision. Focus on your values, your mission and vision for your business to personalize and optimize your social media presence. This will help you stand out from the crowd from the Moving forward, you can give your brand a personality that will continue to develop over time. Your audience will begin to resonate and relate to you, which will encourage customer communication.
The average person is online for upwards of 6 hours a day. Posting frequently is a great way to put yourself in front of an audience who is interested in what you have to offer. It’s great practice to post daily while you are trying to build your brand’s awareness and increase reach. If you are using different social media platforms, there are great scheduling tools available to streamline the process.
Create a Content Calendar
Creating and managing a content calendar is a great way to stay organized and plan your social media content in advance. Keeping track of your past posts’ performance can help you spot trends in your content and improve it as you learn more about your audience.
Your social media posts should be diverse and can include things such as:
- Professional looking photos
- Behind the scenes moments
- Industry stats
- Interesting animations
- Client feedback
- Questions for your audience
- Polls and surveys